Category: Customer Experience

Experience Gifts Emerging as Xmas Favourites

Brits are set to spend £1.6bn on experience gifts this Christmas in an effort to cater for a ‘got it all’ generation, new research has found. The data from Barclaycard shows that nearly one-in-five (19 percent) UK shoppers plan to choose an experience-based...

Increase in 2018 Black Friday Cart Abandonment

Analysis of Black Friday shopping shows that 10.4 percent more shoppers are abandoning their carts year-over-year in the UK. According to findings by Monetate, derived from more than 290 million UK touchpoints across desktop, mobile, and tablets during Black Friday, shoppers are...

How Content Creates Permanent Relationships With Customers


Do you need a personal relationship with your business world? Many of us create time to build personal relationships (which is not bad) with people and friends. Have you ever paused to ask yourself how good content would affect the...

Boosting Sales on Black Friday – and Beyond!

Whatever your view of Black Friday, it has become the biggest discount shopping event in the UK, surpassing even the traditional Boxing Day sales. Once only celebrated in the US, the event now has global reach, seeing brands slash prices...

Black Friday/Cyber Monday: The True Test of Customer Experience

The Black Friday and Cyber Monday offers are no longer restricted to two days only; retailers capitalise on the opportunity a week or even two weeks before tempting consumers with bargains. In 2017, £1.4billion was spent on online sales in the UK on Black Friday which...

Getting to Grips With Black Friday Fever

Retail is notoriously competitive with busy shopping periods like Black Friday and Christmas sales sorting the winners from the losers. Leaders across both online and in-store retail are well aware that providing the best customer experience possible, even on the...

Seven Steps for a Successful Black Friday

This Friday will see retailers both online and on the high street begin their Black Friday sales, although some stores have already started a Black Friday Week.   An event that has been carried across the sea from the US, Black...

Five Tips to win Loyal Customers this Black Friday

Black Friday and Cyber Monday (BFCM) are now well established, and for retailers have become one of the most anticipated events in their calendar. The potential not only for a large spike in traffic, but also for customer engagement, is...

CX Stars Align in Amsterdam for the First International Customer Experience Awards

The inaugural International Customer Experience Awards have taken place in Amsterdam, with the UK’s Holly Private Hospital taking home the first ever Overall Winner title. Hundreds attended the event in the Dutch capital, where shortlisted finalists competed in 17 categories by...

How Social Proof Helps Retailers on Black Friday

It’s that time of year again. As Cyber Week is upon us, retailers up and down the country are anticipating crowds of shoppers on the hunt for bargains. Let’s look at a typical online customer journey this week. Savvy shoppers...