Category: Customer Experience

AI won’t save your CX processes. It’s time for a more thoughtful approach to customer experience

There can be no mistake: artificial intelligence has taken the world by storm. We are currently witnessing the proliferation of a technology capable of transforming every industry. But transformational changes like this are a year’s long process. And too many...

Global study warns: Generic marketing turns buyers off

“If you don’t know me, don’t message me.”That’s what most people think when it comes to unrelatable brand communication.According to Attentive’s 2025 Consumer Trends Report, 81% of consumers now ignore irrelevant marketing and a quarter say bad messaging makes them...

Nebula and Cirrus integrate for a cloud-native comms and customer engagement solution

The hyper-competitive market for contact centre business sees more firms likely to align, acquire or copy in the quest for market share. Nebula and Cirrus are the latest to take this route, announcing a joint technical alliance.The result sees the...

USCXA winner ParkHub rebrands as JustPark

ParkHub, the go-to event parking platform across North America, has officially rebranded as JustPark, marking the next chapter in its global takeover following its April 2024 merger with the UK parking app giant.The new JustPark brand is a full integration...

Emotions, not bargains, keep customers loyal

In a retail world obsessed with flash sales and coupon codes, a new study suggests something far more powerful is winning hearts and wallets. According to research by Bloomreach and EMARKETER, emotional resonance is now the biggest driver of customer...

Less than half of UK marketers get personalisation right, says SAP Emarsys

Despite all the hype around hyper-targeted marketing, a new report shows most UK consumer brands are still failing to deliver the personalised experiences shoppers expect.According to SAP Emarsys’ latest Consumer Products Engagement report, launched today at the brand’s Personalisation Masterclass...

Aircall’s new AI voice agent promises 24/7 call coverage without breaking the bank

To help growing businesses manage missed calls, Aircall has launched its new AI Voice Agent, a virtual call handler that never sleeps, never calls in sick, and doesn’t cost a fortune.Announced today, this always-on assistant is designed to answer inbound...

Reframing the ROI conversation — Why CX value is a shared responsibility

In the world of customer experience management, one truth is rarely questioned: the CX manager must prove the return on investment (ROI) of their efforts to senior leadership. While accountability is essential in any professional role, this expectation has become...

5 strategies to transform support from cost centre to revenue engine

Companies worldwide face increasing pressure to grow revenue and profits. Forward-thinking executives have realised that customer support, traditionally viewed as a cost centre, can become a powerful revenue generation engine.Each support interaction represents an opportunity to deepen relationships, expand value,...

Report: The latest CX innovations from Retail Technology Show

Among the rides and bustle of the fairground theme, London’s Retail Technology Show, held at Excel Arena, was a blur of activity. From powerful discussions like “Beyond the Hype: Actionable AI in Retail” by Alexandra Correa (formerly of Amazon) to...