Category: Customer Experience

What do gym-goers want in 2025? Vibes, apparently

Forget fancy equipment and elite trainers. What gym-goers really want in 2025 is a vibe. According to Chatmeter’s latest Gym Reputation Ranking Report, the top-rated fitness chains aren’t just winning on price and cleanliness but on creating an atmosphere that...

Love and spending are in the air: Valentine’s Day sales to hit record $27.5 billion

This Valentine’s Day, consumers are set to spend a record $27.5 billion, surpassing last year’s $25.8 billion and exceeding the previous all-time high of $27.4 billion set in 2020. According to the latest survey from the National Retail Federation (NRF)...

Brands must break up with influencers in 2025

The value of influencers is increasingly under question. A string of seemingly random promotions across social media by tenuously connected celebrities add little value. Suggesting now is the time for action, the new consumer Brand Love Index recommends brands must...

Three artificial intelligence in customer experience trends for 2025

As 2025 kicks into gear, it’s clear that last year was pivotal for customer experience (CX). Generative artificial intelligence (GAI) continued to monopolise attention, making bold promises for the way businesses interact with customers. While some AI early adopters saw gains, others struggled...

Customer experience crisis in banking

Banks are struggling to stand out in a fiercely competitive market where tight margins leave little room for error. Despite significant investment in AI-driven apps and digital tools, many of these innovations have failed to resonate with customers, often making...

“New normal” or just business as usual? 81% of execs say they’ve moved on from COVID disruptions

Five years after COVID-19 turned workplaces upside down, business leaders are finally calling it: the “new normal” has arrived. According to FM:Systems’ 2025 Inside the Workplace report, 81% of executives say they’ve either reached or are on the brink of...

Applause and Webex expand partnership to enhance accessibility for all

Applause has announced an expanded partnership with Webex by Cisco to enhance accessibility across its suite of collaboration tools. This initiative strengthens Webex’s commitment to inclusive design, ensuring all users—including individuals with disabilities—can seamlessly engage with its products.As part of...

Chief marketing officers are poised to take over the boardroom  

Rupert Bedell is one of a few chief executives who’s made their way to the top job via the marketing department. Before arriving at Fasthosts, he’d occupied senior marketing roles with American Express, NatWest, HSBC and Barclays.The evolution of the...

CallTower and Five9 boost unified communications and contact centres

CallTower has announced a new partnership with Five9 to deliver a fully integrated communications experience by connecting CallTower’s Operator Connect for Microsoft Teams with Five9’s advanced contact centre platform.By merging CallTower’s UCaaS (Unified Communications as a Service) capabilities with Five9’s...

Dealing with tariff changes in customer experience messaging

Tariffs have exploded into the news as the US government wages economic conflict. Challenging allies and foes with rates unseen since the 1940s. While they seem like an issue for big business and politicians, tariffs will affect everyone and all...