Category: Customer Experience

Krisp Launches First Real-Time AI Accent Conversion for Latin America

Krisp, best known for silencing background noise on Zoom calls, has just launched a real-time AI Accent Conversion tool designed specifically for Latin America, marking the first time voice tech of this kind is being deployed at scale in the...

The AI Engagement Paradox: Why Customers Still Crave the Human Touch

According to new research from SAP Emarsys, there is a widening gap between how consumer brands are leveraging AI and what customers actually desire from those interactions.“The best personalisation should feel invisible. People love it when a brand just gets...

Tariffs Cast a Shadow Over Holiday Cheer, Survey Shows

As the holiday season approaches, a new survey by the American Christmas Tree Association (ACTA) and conducted by Ipsos, reveals a growing sense of financial anxiety among American consumers. The results highlight that concerns over U.S. tariffs on imported goods...

Americans Adapt Spending Habits Amid Economic Pressures

A new study from strategic market research firm Alter Agents highlights the growing impact of economic pressures on U.S. consumer behaviour in 2025. The research emphasises how inflation, political instability, and trade concerns are forcing Americans to rethink their spending...

What Happens When Personalisation Misses the Mark?

While personalised marketing has long been championed as a way to boost engagement and conversions, new research from Gartner suggests it’s not always a win for customers or brands. According to a recent survey, over half of the respondents (53%)...

Graia Debuts as First Agentic CX Platform Built for Empathy at Scale

A new AI platform is entering the customer experience arena with a claim that cuts through the noise: artificial intelligence that empathises.Graia, launched by Bulb Technologies, Geomant, and Buzzeasy, three established players in the BOSQAR INVEST group, aims to reset...

Overwhelmed Shoppers Are a CX Red Flag for Beauty Retail

The glam is wearing off for the in-store beauty retail customer experience. A new survey from experience agency ChangeUp reveals that nearly 70% of beauty shoppers feel overwhelmed when browsing brick-and-mortar beauty stores, and that friction is pushing many to...

AI Gets Smarter, But Customers Want More Than Intelligence

According to Twilio’s latest survey, artificial intelligence is transforming customer experiences, but it’s trust and relevance that ultimately drive long-term value. Drawing from over 7,600 consumers and more than 600 business leaders across 18 global markets, the report shows both...

What 50 omnichannel campaigns reveal about the future of CX

What do Klarna, Duolingo, and Sephora have in common? No, this isn’t the start of a joke. It’s a serious question that exposes a significant shift in how brands approach customer experience (CX). While most companies struggle to unify online...

Social Is the New Search: Gen Z Is Redefining Discovery Online

A major generational shift is underway, reshaping how people find information, make decisions, and interact with brands. According to Sprout Social’s latest report, Gen Z is no longer just using social media for entertainment—they’re turning to it first for answers,...