Category: CXM News

Brands Turn to Sitecore AI Hub to Simplify Customer Engagement

Sitecore has launched Sitecore.ai, a new digital platform where marketers can explore the role of AI in content, data, and customer engagement. The site offers editorial content, interactive features, and demonstrations of technologies like real-time personalisation and conversational discovery.Sitecore.ai showcases...

Consumers Switch Between Channels to Trick Brands Into Bigger Discounts

Consumers will go to great lengths to snag a better deal, and new research shows shoppers aren’t afraid to play brands against themselves to get it. A fresh study from Klaviyo exposes a cunning new trend in consumer behaviour: more...

Can AI Make Sports More Exciting Without Ruining the Magic?

The future of sports fandom is here—and it’s powered by artificial intelligence. According to Capgemini research, fans are no longer just watching the game—they’re interacting with it in real time, fuelled by AI and generative AI technologies. Over half of...

UK Consumers Worry AI Turns Their Personal Data Into a Commodity

“If something is free, then you are the product.” The saying, dating back to the 1970s, has never felt more true to British consumers, who increasingly fear their personal data is being mined and sold to feed AI systems. A...

Tech Is on the Menu, But Most Restaurants Can’t Cook with It Yet

Restaurants are racing to pour cash into artificial intelligence, yet most are fumbling when it comes to putting those dollars to work.A new Deloitte report shows 82% of restaurant executives plan to ramp up AI investments in the next fiscal...

Perception Is Profit: Forrester’s Total Experience Score Reveals All

New research from Forrester reveals that when companies align their brand promise with actual customer experience, they can unlock up to 3.5x more revenue growth. Yet, many brands are missing this opportunity. Forrester’s 2025 Global Total Experience Score Rankings show...

8×8 Targets Rising Digital Fraud with Fast-Deploy OTP Solution

As global cyberattacks spike by 44% year-over-year, the security conversation has shifted from the IT backroom to the frontline of customer experience. Nowhere is this more critical than in industries like healthcare and education, which have seen cyberattack rates skyrocket...

This Week in CX: Late Payments, Lousy Loyalty, and CX Gold

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve explored the bold, the surprising, and the overdue in customer experience – from Wizz Air’s “pay to stay behind” strategy and the UK’s instant payment...

Over 50% of Customers Want AI to Talk for Them, Says Gartner

By 2028, customer service will look drastically different, and the shift is already underway. According to a recent Gartner survey, 51% of customers say they’d be happy to let a GenAI assistant handle support interactions on their behalf. That’s not...

Workplace Robots Aren’t the Problem, Poor Leadership Is

As artificial intelligence becomes more embedded in customer experience roles, a surprising challenge is the emotional impact on employees. According to new research from ArvatoConnect, many contact centre workers in the UK feel uneasy, not because AI is taking over...