Category: CXM News

Consumers Will Pay More for Brands They Trust, New CX Study Shows
According to a new Press Ganey Forsta survey, customer trust is the new currency of loyalty. Based on feedback from consumers in the US and UK, the report examines how brand trust, data use, and AI adoption are influencing customer...

Digital-First Service Technologies on Track to Surpass Traditional Channels
Digital-first customer service tools are rapidly becoming the cornerstone of customer support strategies, according to new research from Gartner. Within the next two years, technologies such as live chat, self-service portals, and knowledge management systems are expected to outpace traditional...

Survey Finds Hidden Costs Are Retail’s Fastest Way to Lose Customers
If there’s one thing guaranteed to make U.S. shoppers walk away, it’s hidden costs. According to Akeneo’s 2025 B2C Survey, around 60% of Americans say they’ve abandoned purchases after discovering unclear or misleading pricing, making surprise fees and vague charges...

AI Is Everywhere in Banking Contact Centres, Except in the Metrics That Matter
If 75% of banking contact centres already use AI, why are only 27% measuring its business impact? A new study from Glia, conducted with analyst firm Metric Sherpa, reveals that 90% of banking leaders now view the contact centre as a...

RingCentral Steps Up to the Plate as the Chicago Cubs’ Official Cloud Communications Partner
RingCentral has announced a new partnership with the Chicago Cubs, becoming the team’s official cloud-based communications partner. The collaboration will transform how the Cubs connect with their millions of fans and how the organisation collaborates behind the scenes. As part of...

LivePerson and AWS Integration Lets Brands Simplify Customer Service and Cut Costs
LivePerson is teaming up with Amazon Web Services (AWS) to bring together its digital contact centre platform with Amazon Connect, AWS’s AI-powered cloud contact centre solution. The integration gives brands a single interface to manage all customer interactions, like voice,...

Procedureflow and Laivly Partner to Bring AI and Visual Guidance to Contact Centres
Knowledge management firm Procedureflow and artificial intelligence company Laivly have formed a partnership to improve the way contact centres operate. The goal is to make customer support faster, more accurate, and more consistent. Procedureflow provides visual knowledge management software that guides...

Thoma Bravo to Acquire Verint in $2B Deal
Thoma Bravo has signed a definitive agreement to acquire Verint in an all-cash transaction valued at $2 billion. The deal, unanimously approved by Verint’s Board of Directors, is expected to close by early 2026, pending shareholder approval, regulatory clearances, and...

China’s Gen Z is Building an Emotional Economy
According to a new report by China.org.cn, 64% of Chinese consumers say they buy for emotional fulfilment rather than just practicality, and the generation leading the charge is Gen Z. Although they make up just over 15% of China’s population,...

Workday Acquires Paradox, the AI Candidate Assistant That Speeds Hiring for Frontline Roles
Workday has signed a definitive agreement to acquire Paradox, a company that uses AI-powered conversational agents to transform the job application experience, particularly for high-volume frontline positions. The deal gives Workday a unified, AI-driven talent suite capable of managing recruitment and...