Category: CXM News

Orange Business debuts a suite of genAI solutions to simplify adoption across businesses

Orange Business, the enterprise division of the Orange Group, has introduced Live Intelligence, a comprehensive suite of generative AI solutions designed to democratise access to AI technology for businesses and local authorities. The initiative builds on the company’s sovereign GenAI...

Black Friday 2024 sees shifts in UK e-commerce app trends 

According to data from AppsFlyer, this Black Friday, UK shoppers drove a 43% increase in iOS in-app purchases and a 31% rise in Android compared to average Fridays in November, showing a reliance on e-commerce apps. Year-over-year, Android purchases experienced...

Women earn less in 70% of female-dominated roles

A recent analysis of Office for National Statistics data by HR and payroll software provider Ciphr highlights that 70% of female-dominated jobs in the UK have a gender pay gap favouring men. The study examined over 50,000 employees and revealed...

Amazon Connect elevates customer experience and loyalty with genAI

AWS has unveiled new generative AI features for Amazon Connect to help organizations enhance customer satisfaction through faster resolutions, proactive engagement, and seamless service delivery while reducing operational costs. A significant addition is an automated segmentation for proactive outreach, which allows...

UK employees take the lead in Europe’s AI revolution at work

UK employees are emerging as Europe’s leaders in adopting artificial intelligence (AI) tools for work, according to a new global survey from Freshworks. While AI faced initial scepticism, the findings reveal a shift in attitudes, with a quarter of UK employees...

Women over 65 see employment double in two decades

According to new research by the International Longevity Centre (ILC), over-65s remaining in the workforce have surged since the early 2000s, with participation more than doubling among women. The report shows that 15% of men and 9% of women aged...

Outdated CMS tech is costing businesses time and sales

Integration issues are holding back global brands, despite significant investments in marketing technology, according to new research from enterprise tech provider Storyblok. The study reveals that 93% of IT and marketing leaders are dissatisfied with their current Content Management System...

Appier turns data into customer connections with genAI

Appier has introduced GenAI capabilities across its Advertising, Personalization, and Data Cloud platforms to enhance customer engagement and decision-making by delivering more personalised, efficient, and impactful experiences. The integration of GenAI aims to change how brands connect with their audiences. By...

21% of frontline staff are quiet quitting at work

A recent survey by Flip app shows that 21% of frontline workers in the UK admit to operating at minimal effort levels, with many planning to stay in their roles long-term. The report highlights the trend of demotivation, particularly within...

This week in CX: what’s up with the global market?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’ve been looking at what’s shaking up the new world of hybrid work and how can brands stay relevant and why they need to rely on...