Category: CXM News

71% of Consumers Are Fine with AI Support If It’s Upfront

AI might not be winning everyone’s trust just yet, but it’s definitely getting better at customer care, at least according to consumers. A new report from customer engagement platform Emplifi finds that 71% of people are satisfied with their AI-assisted...

Cimulate’s New Platform Trains AI Agents to Understand Shopper Intent

CommerceGPT, a new AI-native platform from Cimulate, is powering a new era of product discovery. Built from the ground up, the platform is designed for what Cimulate calls ‘agentic commerce’, a model driven by AI agents rather than human decision-making alone. The...

Wyndham Partners with Grubhub to Bring On-Demand Delivery to 6,000 Hotels

Wyndham Hotels & Resorts has announced a nationwide partnership with Grubhub, giving guests and hotel employees access to on-demand delivery of local food and everyday essentials at nearly 6,000 properties across the U.S. The rollout includes a complimentary six-month subscription to...

Is Google Losing Its Grip on How Consumers Discover Brands?

Consumers are choosing other ways to discover brands than using Google. They’re using AI or social media for all types of search – be it information, entertainment or hunting for new brands. A new report from Yext reveals 62% of global...

Patients Trust Hospitals That Get the Basics Right

In a complex care environment, patient loyalty still hinges on simple truths like feeling safe, being heard, and seeing care teams work together. A new report from Press Ganey, based on 10.5 million patient encounters, shows that health systems delivering on...

Holiday Shoppers Are Spending Big in 2025, And They’re Rewriting the Rules

Tariffs, inflation, and global uncertainty aren’t stopping consumers from embracing the 2025 holiday season. According to the Salsify Consumer Holiday Shopping Report, 75% of shoppers plan to spend the same or more on gifts this year, a clear sign that...

Is Your Loyalty Program Built for Today’s Consumer?

Loyalty isn’t what it used to be, and consumers are making that clear. According to new research from Kobie, brands are facing a pivotal moment. As economic pressures rise, cultural divides deepen, and new technologies reshape expectations, shoppers across the...

This Week in CX: AI Phishing, Impulse Buys & the Frustration Economy

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’ve explored how Gulf brands are using AI to slash costs while boosting CX, why mobile users are hitting their limit in the frustration economy, and...

What’s Fuelling Impulse Buys in 2025? Promotions, Displays & Instant Gratification

Even as economic caution grows among U.S. consumers, discretionary spending remains surprisingly resilient. According to a new report from Optimum Retailing, 72% of Americans made an unplanned in-store discretionary purchase within the past month. This trend persists despite nearly 7...

Welcome to the Frustration Economy: Mobile Users Are Over It

Mobile user frustration is hitting record highs in 2025, according to Fullstory’s newly released report. After analysing over 14 billion user sessions across industries like retail, financial services, food and beverage, travel, gambling, and software, the findings show that mobile...