Category: CXM News

New Alorica system claims to catch harmful content 500x faster without losing the human touch
Alorica is working to make digital spaces safer by pairing fast-learning AI with experienced human moderators.The global BPO firm just launched an upgraded version of its Digital Trust & Safety platform, claiming it can detect harmful content and online threats...

Dialpad brings AI-powered communications platform to Google Cloud marketplace
Dialpad is now available on the Google Cloud Marketplace, opening up its platform to a broader range of businesses already operating within the Google ecosystem. The move streamlines how companies adopt Dialpad’s unified business communications suite—including Dialpad Connect, Dialpad Support,...

Gatwick pay disputes, M&S cyber fallout, and the growing demand for sabbaticals
M&S halts hiring amid ongoing cyber attack disruptionMarks & Spencer has paused all recruitment following a major cyber attack over the Easter weekend that disrupted online orders and left stores with empty shelves. The retailer has removed all job postings...

This week in CX: AI won’t save bad marketing
Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve explored how brands can stop annoying their customers by finding the balance in personalisation, the double-edged power of AI-driven ads, and why reskilling is now...

AI fuels CPaaS expansion, supermarkets battle for price leadership and AI nudification apps face scrutiny
Supermarkets ramp up price wars with record promotional spendingUK supermarkets are spending hundreds of millions on special offers as competition intensifies amid the cost of living crisis. Nearly 30% of sales were on promotions in April, with Tesco and Sainsbury’s...

Five9 and Salesforce tighten ties with new AI bundle for contact centres
Five9 has launched a new product and services bundle designed to streamline how businesses use its contact centre technology with Salesforce’s customer service tools, marking a deeper phase in the companies’ long-running partnershipUnveiled this week, Five9 Fusion for Salesforce combines...

3CLogic’s Voice AI Hub delivers real results, not just conversations
3CLogic has announced the release of its new Voice AI Hub—an advanced, secure voice AI platform built for large-scale enterprise use. Designed to modernise customer and employee interactions, the solution leverages voice technology and AI to create intelligent, natural conversations...

Invoca ties digital ads to contact centres with PreSense launch on Genesys AppFoundry
Invoca has released its PreSense solution on the Genesys AppFoundry, giving Genesys Cloud users a new way to connect online marketing efforts with contact centre operations.PreSense helps companies route incoming calls based on a user’s digital behaviour, such as which...

Getting personal without getting weird
On Valentine’s Day this year, Deliveroo launched what it thought was a charming campaign. The company sent handwritten love letters to select customers, posing as a secret admirer, along with a 15% off flowers voucher. Meant to be cheeky and...

Voice, chat, and action: why agentic AI is winning in CX
According to Forethought’s 2025 AI in Customer Experience Benchmark Report, companies utilising agentic AI are seeing significant advantages over those using traditional or simpler AI solutions. Agentic AI is proving to be more effective and cost-efficient in handling customer service...