Category: CXM News

Salesforce’s Agentforce is driving AI adoption in UK businesses, says ISG

AI-driven automation is becoming a core part of Salesforce’s UK offerings, according to a new research report from technology advisory firm ISG. The 2025 ISG Provider Lens Salesforce Ecosystem Partners report finds that the company’s Agentforce platform, enabling fully autonomous...

LearnUpon launches Learning Journeys to power personalised learning at scale

LearnUpon has announced the launch of its newest feature, Learning Journeys, which aims to transform how organisations deliver training. This addition is designed to help businesses offer personalised, timely, targeted learning experiences while minimising administrative burden.As personalisation becomes increasingly critical...

Green skills gap widens, Vivo launches mental health campaign, and marketplaces disrupt shopping search

UK faces green skills gap as demand for sustainability roles growsAccording to Indeed, more than a quarter of UK employers are struggling to fill sustainability roles due to skills shortages. Nearly half of jobseekers cite a lack of qualifications or...

ActiveCampaign buys WhatsApp automation startup Hilos to turn chats into sales

ActiveCampaign has acquired Mexico City-based Hilos in a deal set to transform the world of marketing automation. The move puts the fast-growing platform at the forefront of WhatsApp messaging for business, with over 2.4 billion users and 200 million active...

PolyAI redefines voice automation with transparent, scalable Agent Studio launch

PolyAI has rolled out the latest evolution of its flagship platform—Agent Studio. Built from the ground up to be voice-first and omnichannel, this release gives enterprises unparalleled command over how their AI agents behave, learn, and serve.“It’s exciting to introduce...

AI hype exposed: Most ‘advanced’ firms can’t deliver real results

A new global study by EPAM Systems is calling time on AI hype, revealing that many businesses claiming to be ahead of the curve in artificial intelligence are struggling to walk the talk.Based on responses from over 7,000 participants across...

Sprout Social’s new AI tools help brands find the perfect influencer match

Sprout Social has launched a revamped version of its influencer marketing platform to redefine how brands discover, evaluate, and collaborate with influencers in a digital age driven by relevance, personalisation, and trust.“Influencer marketing is no longer optional—it’s essential for brands...

Adobe and Antom team up to localise payments and digital marketing across Asia

Adobe has joined forces with Antom, a unified merchant payment and digital solutions provider under Ant International, to elevate its Asian customer experience. The partnership will deliver seamless, secure, and localised payment options while expanding Adobe’s presence across diverse Asian...

Brits are worried, Nvidia’s betting big on AI, and HR’s still catching up

UK business confidence hits two-year low amid tax hikes and US trade tensions  UK business confidence has dropped to its lowest point in over two years, driven by tax concerns and fears of Donald Trump’s escalating trade war, according to the...

Pediatricians get an AI sidekick as Office Practicum and Insight Health launch ‘Opie AI’

Pediatricians drowning in paperwork may soon have a high-tech lifeline, thanks to a new partnership aimed at cutting documentation time and bringing the focus back to patients.Insight Health, known for its AI-powered healthcare solutions, has teamed up with Office Practicum,...