Category: CXM News

Pay to Stay Behind? Inside Wizz Air’s Unusual Customer Strategy
As the summer travel season heats up and pressure mounts on airlines, Wizz Air, one of Europe’s largest low-cost carriers, is testing a new strategy to manage overbooked flights—by asking passengers to volunteer before they even reach the airport.Passengers booking...

Your Cheap Designer Dupe Might Be Paying for Organised Crime
In a startling revelation, a new study from the Transnational Alliance to Combat Illicit Trade (TRACIT) reveals that counterfeit goods are fuelling a massive underground economy in the UK, with everyday consumers unknowingly contributing to a criminal enterprise worth billions.According...

Would You Fully Trust an AI with Your Customer Service? Cognizant Thinks You Should
Cognizant has joined forces with Google Cloud to introduce Cognizant Autonomous Customer Engagement—a fully AI-led contact centre platform designed to reshape how companies interact with customers. The solution aims to create hyper-personalised, responsive experiences across every step of the customer...

Why Are Brits Late to the Instant Payment Party?
Despite the rise of instant digital payments around the world, new research from FICO reveals that UK consumers are trailing their European neighbours in the use of real-time payments (RTP). While a solid 79% of UK respondents reported having sent...

Survey Reveals Luxury Demand Softens as Consumer Optimism Falls
Luxury consumers are growing more cautious, which is reflected in the lowered demand for high-end goods as confidence in the economy continues to slip.The latest Saks Global Luxury Pulse survey found that only 28% of luxury consumers feel optimistic about...

Zillennials Have Arrived—And They’re Booking Cruises
Generational shifts are reshaping how Americans travel—and what they expect from travel loyalty programs. According to a new report by arrivia, based on a survey of U.S. adults who travelled in the past year, younger travellers are rewriting the rules...

AI Fatigue? Workers Say Tools Aren’t Living Up to the Hype
The latest report by GoTo sheds light on how artificial intelligence is being used in the workplace—and where the disconnects lie. Based on a survey of 2,500 employees and IT leaders worldwide, The Pulse of Work in 2025: Trends, Truths,...

Deloitte Launches Agentic AI Blueprint to Help Telcos Unlock $150B
Deloitte has launched a new Agentic AI Blueprint aimed at helping telecom companies unlock up to $150 billion in value over the next five years through advanced automation and intelligent systems.Designed to move telcos past the pilot stage and into...

This Week in CX: From Inbox to Espresso — AI Is Taking Over
Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve explored how agentic AI like Freshworks’ Freddy is transforming customer service, the rise of AI-written messages and RCS communication, and how companies like Starbucks are...

Majority of Brits Demand Fines for Poor Call Handling
A new survey from 8×8 reveals that 62% of UK adults believe companies should face fines for long customer service hold times. Frustration is running highest in Belfast, where 66% of respondents support penalties, and lowest in Cardiff, which still...