Category: CXM News

Gen Z wants less screen time and more real-life brand experiences

A new study from The Harris Poll and Quad throws a wrench into the digital-first mindset that’s dominated marketing for the last decade. While 81% of Gen Z say they wish it were easier to disconnect from their devices, they’re...

UK consumers demand empathy from AI in customer service

The latest Consumer Voice Report 2025 from ServiceNow paints a clear picture of changing consumer expectations in the UK when it comes to AI in customer service. The report reveals that British consumers no longer view AI as impressive simply...

Employees want purpose and pay, employers struggle to deliver 

Despite a rise in unemployment, many UK employers still deal with talent shortages, as job seekers become more selective about the roles they pursue. According to the latest Talent Trends report from recruitment firm Michael Page, two out of every...

AI learns to behave, companies lobby for climate, and TikTok faces EU scrutiny

European companies shift toward pro-climate lobbyingAccording to Influencemap, a growing number of European companies now support strong climate policies. In 2025, 23% of companies lobbied in line with 1.5C °C climate goals, up from just 3% in 2019. Over half...

Salesforce buys its way into the future of work with Convergence.ai acquisition

Salesforce wants to future-proof how work gets done, and is aiming to do so through its definitive agreement to acquire Convergence.ai, an AI agent startup that’s quietly been solving one of automation’s trickiest problems: getting machines to navigate the messy,...

DoorDash and Wing launch drone delivery in Charlotte 

DoorDash has teamed up with Wing, a residential drone delivery company, to bring autonomous aerial delivery to the Queen City for the very first time. The partnership aims to revolutionise how Charlotte residents receive meals, snacks, and essentials, delivering speed,...

TELUS Health buys Workplace Options in $350M deal, expands global reach in employee wellbeing

TELUS Health has acquired Workplace Options (WPO), a major provider of employee wellbeing services to Fortune 500 companies, in a deal valued at approximately CA$500 million (US$350 million). The acquisition significantly expands the company’s international footprint, adding a network of...

Cost-of-living crunch makes insurers look good

UK customers are warming up to their insurers, even as geopolitical chaos, economic stress, and cost-of-living woes continue to take a toll on household budgets.Guidewire’s newly released 2025 European Insurance Consumer Survey found a 7% year-on-year increase in the number...

Clerk Chat and Telecom giants launch North America’s first unified RCS messaging experience 

Clerk Chat has partnered with Google, Verizon, T-Mobile, and AT&T to deliver interactive digital content via Rich Communication Services (RCS) messaging. This marks the first time in North America that RCS capabilities have been launched simultaneously across multiple carriers, ushering...

The future of fast food: 77% of drivers want to skip the line with in-car voice assistants

A recent study conducted by SoundHound AI reveals a shift in consumer behaviour that could reshape the future of food ordering. According to the findings, 94% of U.S. drivers who use or have access to voice assistants frequently order food...