Category: CXM News

Digital gift cards get smarter, but retailers don’t

U.S. merchants are levelling up their digital gift card programmes, but a new report reveals they’re still falling short on AI innovation and social media strategy. Blackhawk Network (BHN), in partnership with NAPCO Research, has released its 8th annual Digital Gift...

Global study warns: Generic marketing turns buyers off

“If you don’t know me, don’t message me.” That’s what most people think when it comes to unrelatable brand communication. According to Attentive’s 2025 Consumer Trends Report, 81% of consumers now ignore irrelevant marketing and a quarter say bad messaging makes them...

This week in CX: is retail evolving faster than we can see?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we explored the push for the revolution of in-store retail, the need for AI in customer-centric organisations, and how helping customers is the priority now more...

USCXA winner ParkHub rebrands as JustPark

ParkHub, the go-to event parking platform across North America, has officially rebranded as JustPark, marking the next chapter in its global takeover following its April 2024 merger with the UK parking app giant. The new JustPark brand is a full integration...

Emotions, not bargains, keep customers loyal

In a retail world obsessed with flash sales and coupon codes, a new study suggests something far more powerful is winning hearts and wallets. According to research by Bloomreach and EMARKETER, emotional resonance is now the biggest driver of customer...

Less than half of UK marketers get personalisation right, says SAP Emarsys

Despite all the hype around hyper-targeted marketing, a new report shows most UK consumer brands are still failing to deliver the personalised experiences shoppers expect. According to SAP Emarsys’ latest Consumer Products Engagement report, launched today at the brand’s Personalisation Masterclass...

Aircall’s new AI voice agent promises 24/7 call coverage without breaking the bank

To help growing businesses manage missed calls, Aircall has launched its new AI Voice Agent, a virtual call handler that never sleeps, never calls in sick, and doesn’t cost a fortune. Announced today, this always-on assistant is designed to answer inbound...

The benefits bill is out of control. This startup says it can fix it

Avante, a startup aiming to fix what it calls a “broken benefits system,” has officially launched a platform that claims to help employers cut waste, increase engagement, and finally get their money’s worth from skyrocketing health insurance spending. With employer-sponsored health...

Workplace compliance shortcomings, flexible work issues, and 2025’s financial leaders

RTW compliance gaps leave employers at risk A new Home Office survey reveals widespread confusion among UK employers about right to work (RTW) checks. Of 2,152 businesses surveyed, 80% answered at least one compliance question incorrectly, risking civil penalties. Common errors...

Americans prefer chit-chat with AI over tapping and typing

Americans like to talk. A lot. So much so that chatting with their AI tech now beats tapping or typing. According to the AI Gap Study by Iris Flex, U.S. consumers are now twice as likely to speak to their smart...