Category: CXM News

This week in CX: the accessibility wake-up call and AI’s rising role

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve explored the state of mobile app accessibility and the urgent need for improvement, the rising expectations around video content, and how AI is reshaping predictive...

Gong redefines revenue AI with purpose-built AI agents

Many are turning to AI for support as revenue teams face increasing pressure to move faster, personalise experiences, and make smarter decisions.Gong has launched over a dozen specialised AI agents for revenue teams. Built on over a decade of customer...

Design darling Figma confidentially files for IPO after Adobe deal goes bust

The cloud-based design platform Figma has quietly filed for a U.S. IPO, setting the stage for one of the most closely watched tech listings since the market cooled off in late 2021.The move comes more than a year after Adobe’s...

American Airlines promises free Wi-Fi for loyalty members to elevate in-flight experience

American Airlines has announced it will offer free in-flight Wi-Fi to AAdvantage loyalty programme members on more than two million flights annually starting January 2026, in partnership with AT&T.The move is part of a wider push to enhance the customer...

Diners abandon longtime favourites for better taste and lower prices

America’s once-loyal fast food fans are moving on and they’re not looking back.According to Tillster’s 2025 Phygital Index Report, 33% of diners say their favourite restaurant changed in the past year. The main culprits for this are “better food” and...

Salesforce’s Agentforce is driving AI adoption in UK businesses, says ISG

AI-driven automation is becoming a core part of Salesforce’s UK offerings, according to a new research report from technology advisory firm ISG. The 2025 ISG Provider Lens Salesforce Ecosystem Partners report finds that the company’s Agentforce platform, enabling fully autonomous...

LearnUpon launches Learning Journeys to power personalised learning at scale

LearnUpon has announced the launch of its newest feature, Learning Journeys, which aims to transform how organisations deliver training. This addition is designed to help businesses offer personalised, timely, targeted learning experiences while minimising administrative burden.As personalisation becomes increasingly critical...

Green skills gap widens, Vivo launches mental health campaign, and marketplaces disrupt shopping search

UK faces green skills gap as demand for sustainability roles growsAccording to Indeed, more than a quarter of UK employers are struggling to fill sustainability roles due to skills shortages. Nearly half of jobseekers cite a lack of qualifications or...

ActiveCampaign buys WhatsApp automation startup Hilos to turn chats into sales

ActiveCampaign has acquired Mexico City-based Hilos in a deal set to transform the world of marketing automation. The move puts the fast-growing platform at the forefront of WhatsApp messaging for business, with over 2.4 billion users and 200 million active...

PolyAI redefines voice automation with transparent, scalable Agent Studio launch

PolyAI has rolled out the latest evolution of its flagship platform—Agent Studio. Built from the ground up to be voice-first and omnichannel, this release gives enterprises unparalleled command over how their AI agents behave, learn, and serve.“It’s exciting to introduce...