Category: CXM News

Gartner reveals top three priorities for CMOs in 2025

Gartner has outlined three critical priorities for Chief Marketing Officers (CMOs) to achieve marketing excellence in 2025. These include transcending disruption, elevating enterprise-wide impact, and maximising marketing yield.Ewan McIntyre, VP Analyst and Chief of Research for Gartner’s Marketing Practice, said...

Twilio Segment and AWS team up to redefine customer personalization 

Twilio has announced the public beta launch of Linked Audiences for Amazon Redshift. This will help Twilio Segment and AWS users create more dynamic, data-rich audiences, enhance customer profiles, and scale personalized marketing efforts.“This builds on our existing Segment and...

Market Harborough Building Society pushes CX to the top of its agenda

Typically, building societies aren’t considered seething hotbeds of change. But Market Harborough Building Society (MHBS) has been shredding stereotypes as it overhauled its company culture and put customer experience at the centre of its business.The catalyst for change was market...

Conversational commerce surges on Black Friday

Infobip recorded an impressive 3.4 billion customer interactions this Black Friday on its platform, marking a 26% year-over-year increase. Messaging channels like SMS, Email, and WhatsApp led the way, contributing 1.8 billion interactions, up from 1.7 billion in 2023.Rich Communication...

TaskUs and Red Points partner to combat digital fraud and counterfeits

BPO and digital services provider TaskUs and Red Points, a provider of AI-powered brand protection, have announced a strategic partnership to tackle the growing threat of digital fraud and intellectual property (IP) violations.The collaboration combines TaskUs’ expertise in Trust &...

RingCentral enhances Zendesk integration to improve customer support efficiency

RingCentral has expanded its collaboration with Zendesk by launching the Zendesk Talk Partner Edition for RingEX, an enhanced integration designed to simplify workflows and personalise customer interactions. This solution integrates RingEX’s advanced voice capabilities and real-time call data directly into...

Liquid expectations reshaping entire industries

You’ve just enjoyed a seamless Amazon shopping experience. With one click, your order is placed, paid for, and enroute with real time tracking updates. Later, you apply for a personal loan at your bank, only to face a maze of...

Orange Business debuts a suite of genAI solutions to simplify adoption across businesses

Orange Business, the enterprise division of the Orange Group, has introduced Live Intelligence, a comprehensive suite of generative AI solutions designed to democratise access to AI technology for businesses and local authorities. The initiative builds on the company’s sovereign GenAI...

Black Friday 2024 sees shifts in UK e-commerce app trends 

According to data from AppsFlyer, this Black Friday, UK shoppers drove a 43% increase in iOS in-app purchases and a 31% rise in Android compared to average Fridays in November, showing a reliance on e-commerce apps. Year-over-year, Android purchases experienced...

Women earn less in 70% of female-dominated roles

A recent analysis of Office for National Statistics data by HR and payroll software provider Ciphr highlights that 70% of female-dominated jobs in the UK have a gender pay gap favouring men. The study examined over 50,000 employees and revealed...