Category: CXM News

From Stadium to Screen: 8×8 Deepens Partnership with Southampton

8×8 has renewed its sponsorship agreement with Southampton Football Club, extending the partnership with both the Men’s and Women’s First Teams through the 2025/26 season. Since first teaming up, 8×8’s contact centre and communications technology have played a key role in...

Australia Prepares for World-First Social Media Ban for Under-16s, But Challenges Remain

Australia is set to implement what has been described as a world-first social media ban for users under 16, coming into effect this December. The law requires platforms such as Facebook, Instagram, Snapchat, and YouTube to take “reasonable steps” to...

Accenture Expands Salesforce and Gen AI Strength with NeuraFlash Acquisition

Accenture is set to acquire NeuraFlash, a Salesforce and generative AI consultancy recognised for building “agentic” solutions that streamline sales, service, and field operations. The move will enhance Accenture’s Salesforce Gen AI and managed services offerings, while expanding its reach...

Gen Z Wants More Praise at Work 

Three out of four U.S. managers believe Gen Z employees crave more recognition than their older colleagues,  and not just for big wins. A new ResumeTemplates.com survey of 1,050 managers found that 76% say Gen Z workers expect more praise, while...

AI Set to Replace Google as Business Research Tool, Experts Predict

Google’s quarter-century reign as the default gateway for business research may be nearing its end. A new study from Bospar suggests that AI could overtake the search giant within the next decade, replacing links and endless results with direct recommendations...

Not Vegas, Baby! The Need for New CX in a Dying Hospitality City

Las Vegas has taken something of a hammering as a destination recently. Resort bookings are down, trade event attendance is falling, and there’s talk of some moving elsewhere. It seems the lure of the night lights and glitz is fast...

BPOs Are the Fast Track to AI in CX. But at What Cost?

Enterprises racing to modernise voice support are increasingly turning to business process outsourcing (BPO) partners as the fastest way to plug in artificial intelligence. But could this shortcut undermine long-term control, flexibility, and customer experience outcomes? The 2025 State of Voice...

The Real AI Security Threat Is Sitting Inside Your Company

Forget the image of a hooded hacker working from the shadows. The latest Insider AI Threat Report Summer 2025 from CalypsoAI shows the real risk is your own employees. From junior staff to the C-suite, workers are increasingly using AI...

This Week in CX: Rethinking Loyalty and AI in the Age of Gen Z

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we explored how loyalty programs are evolving for Gen Z, the rise of digital-first service technologies, and the surprising gaps in AI adoption within banking contact...

Loyalty Programs Are Making a Comeback With Gen Z

“Economic pressure is the spark, but emotional connection is the fuel,” Craig Crisler, CEO of SupportNinja told Customer Experience Magazine. Generation Z has long carried the reputation of being the least loyal consumer cohort. With infinite options at their fingertips...