Category: Digital Experience

OpenAI Launches GPT-5: Faster, Smarter, and More Human-Like
OpenAI has launched GPT-5, its most advanced and capable AI model to date, marking what CEO Sam Altman calls a “PhD-level” leap in intelligence. The latest model, launched on August 7, 2025, is faster, smarter, and more useful than any...

ASAPP Levels Up Contact Center AI with New Accuracy and Trust Tools
ASAPP has unveiled major updates to its flagship product, GenerativeAgent—an AI voice and chat agent designed to handle complex, multi-step conversations. With this expansion, ASAPP offers tools that strike the right balance between automation at scale and the human oversight...

Digital Ad Overload? Southeast Asia Wants Smarter, More Relevant Campaigns
A new regional study from The Trade Desk reveals that 66% of Southeast Asian consumers are ignoring repetitive ads shown on the same channel, signalling a major problem with how brands are managing media strategies. The report argues that siloed,...

Alvaria and CallMiner Just Made Contact Centres a Lot Smarter
Alvaria has entered into a strategic partnership with CallMiner to elevate customer experience and drive business impact through AI-powered insights and automation.This collaboration integrates Alvaria’s outbound engagement and compliance capabilities with CallMiner’s advanced analytics and conversation intelligence platform. The two...

71% of Consumers Are Fine with AI Support If It’s Upfront
AI might not be winning everyone’s trust just yet, but it’s definitely getting better at customer care, at least according to consumers. A new report from customer engagement platform Emplifi finds that 71% of people are satisfied with their AI-assisted...

Cimulate’s New Platform Trains AI Agents to Understand Shopper Intent
CommerceGPT, a new AI-native platform from Cimulate, is powering a new era of product discovery.Built from the ground up, the platform is designed for what Cimulate calls ‘agentic commerce’, a model driven by AI agents rather than human decision-making alone.The...

AI Adoption Is Saving Healthcare Providers Hours Each Day
A new survey from eClinicalWorks, the cloud-based EHR for ambulatory care, reveals a strong surge in efficiency among providers adopting artificial intelligence in their day-to-day operations. An overwhelming 90% of respondents using AI tools reported noticeable operational improvements, signalling a...

AI Copilots Are Saving Support Teams Thousands of Hours in 2025
According to the 2025 Customer Service Benchmark Report by Freshworks, AI in customer service has become a business-critical tool. The data shows that 32% of customer service practitioners already use AI, while 47% of companies that haven’t yet adopted AI...

Talkdesk Launches UK Regional Cloud to Serve Regulated Industries with Local Hosting
Talkdesk has unveiled its new UK Regional Cloud, giving its customers across the United Kingdom the ability to host their contact centre operations locally, a move designed to strengthen data compliance and enhance customer experience (CX) in the region.“The launch...

AI Usage Among Small Businesses Jumps 41% in One Year, New Survey Finds
A new survey reveals a leap in artificial intelligence (AI) adoption among small businesses in the U.S., with usage soaring from 39% in 2024 to 55% in 2025. That’s a 41% year-over-year increase, showing how rapidly AI is becoming a...