Category: Digital Experience

Observe.AI Brings Voice of the Customer to Every Corner of the Enterprise

Observe.AI has announced a major evolution of its GenAI Insights platform, equipping organisations with enterprise-wide access to the voice of the customer (VoC) like never before. This expansion transforms every customer interaction into actionable intelligence, delivered directly through intuitive AI...

Mastercard and PayPal Unite to Simplify and Personalise Payments with “One Credential”

Mastercard and PayPal have announced a new collaboration to deliver greater flexibility, personalisation, and simplicity at checkout. The two payment giants are joining forces to expand access to Mastercard’s recently introduced One Credential, a digital innovation that enables shoppers to...

Fashion Meets AI: Oh Polly Supercharges Search and Sales with Algolia 

Oh Polly has partnered with Algolia to create a faster, smarter, and more impactful shopping experience that’s now fueling 20% of the brand’s total revenue.As Oh Polly continues its rapid ascent in the online fashion space, the brand faced a...

Longchamp Ditches Paper Receipts and Unlocks Remarkable Customer Engagement

Affordable luxury brand Longchamp has quietly redefined a long-overlooked part of the in-store experience. By replacing traditional paper and PDF receipts with dynamic, personalised digital alternatives from Yocuda, the brand has turned a functional necessity into a high-performing engagement tool.In...

Pega Debuts Agentic AI Suite to Fast-Track Intelligent, Integrated Applications

At its annual PegaWorld event, Pegasystems unveiled a groundbreaking upgrade to its Pega Infinity App Studio. The latest update brings advanced agentic AI capabilities that guide developers intelligently throughout the entire application development lifecycle, allowing organisations to innovate faster and...

The UAE offers ChatGPT Plus free to all citizens

How is your country promoting the benefits of ChatGPT and other AIs? Some nations talk a big AI game with varying levels of investment. Others do nothing but let the market decide. The UAE is taking a fresh approach. Boldly...

AI Interviews, Human Insights: Discuss Launches “Discuss Now” for Market Research

In a world where global tariffs, shifting regulations, and rapidly evolving consumer preferences are forcing brands to rethink everything from packaging to messaging, speed and precision in decision-making are no longer optional—they’re essential. To meet this challenge, Discuss has launched...

Only 15% want fully digital insurance experience. So why are insurers still pushing it?

While much of the insurance industry continues to race toward full automation, a new survey from Insurity reveals that only 15% of consumers actually want a digital-only insurance experience.The 2025 Digital Experience Index reveals a more nuanced picture of what...

When bots go rogue: the identity crisis of AI agents

SailPoint has unveiled a new report titled “AI agents: The new attack surface”, warning companies of the fast-growing security risks posed by autonomous AI systems. The report reveals that while 82% of organisations already use AI agents, only 44% have...

Frustrated customers are ditching insurers over bad digital experience

Digital transformation may be a top priority for insurers, but for 22% of consumers, it’s still not working. According to Insurity’s 2025 Digital Experience Index, 20% of U.S. policyholders deliberately avoided filing an insurance claim because the process was too...