Category: Digital Experience

Apple’s 5G Testing Plans Give a Glimpse of Future iPhones

Apple may be expanding its phone tech well beyond rumoured iPhone 8 upgrades with new evidence pointing to the tech giant gearing up to test 5G wireless communications. The iPhone maker has applied for a license with the US Federal Communications...

How to Boost Diversity in the Tech Industry

If we want to truly inspire the next generation of technology workers, we need to find ways to attract people from all walks of life to achieve the goal of increasing diversity in the tech industry. The technology industry suffers from...

Digital vs. Human Journeys

How much has your world changed in the digital era? I know mine has changed hugely. I’m a big fan of online shopping, that’s a digital journey I am seriously grateful for; how simple is it to log into your...

Microsoft Just Introduced a New MacBook Air Killer with 13.5 Hours of Battery Life

Microsoft has taken the wraps off the new Surface Pro, a long-awaited upgrade to 2015’s well-received Surface Pro 4 tablet/laptop hybrid. It’s the company’s Windows 10-powered rival to the Apple MacBook Air. This new Surface Pro — Microsoft has officially ditched...

Here’s Everything Apple is Rumoured to Be Launching in 2017

Apple is notoriously secretive. The Californian technology giant almost never speaks about upcoming products before they’re officially announced. Journalists who ask about rumours and reports might get told “no comment” — if they’re lucky enough to get a response at all. But...

The Truth about Self Service, Bots & Intelligent Assistance

Sometimes a technology takes an age to go mainstream. Other times it appears to arrive like a thunderbolt out of nowhere. Bots chose the high impact option when they arrived in Q1 2016. By mid-summer they were sliding down Gartner’s...

Why Business Risk Intelligence Comes Before Digital Risk Monitoring

Everyone remembers the social media boom of the mid-2000s. While social networks such as MySpace and Friendster already existed and had fledgling ad revenue models, it wasn’t until the emergence of Twitter, Facebook’s acquisition of FriendFeed, and the development of...

Personalisation in CX: Applying proactive customer engagement

In this article, the author explores the essentials of personalisation in CX, a rapidly emerging topic across all industries. In 2012, only 30% of companies asked by analyst leadership group Gartner expected to compete for business primarily on the basis...

How Salesforce CEO Marc Benioff Uses Artificial Intelligence to End Internal Politics at Meetings

Salesforce has been our loyal entrant into the UK Customer Experience Awards in last couple years and now their CEO explains how they use AI within their company. Salesforce CEO Marc Benioff isn’t just predicting that artificial intelligence will one day help...

Nike Built A High-tech LED Running Track

Once again Nike has proved their dominance in Customer Experience. They have fulfilled a runner’s dream by building a running track where you partake in a virtual race against yourself and your running track is shaped as a footprint. This stadium is...