Category: Digital Experience

The digital experience challenge: rising costs and declining conversions 

According to the latest 2025 Digital Experience Benchmarks report from Contentsquare, businesses are investing more in attracting visitors yet struggle to turn that traffic into revenue. Analysing over 90 billion user sessions across 6,000 websites, the study found that brands...

Consumers are shopping while streaming, scrolling, and browsing

According to a recent report by Salsify, 69% of shoppers are making purchases while simultaneously engaging in other activities—whether watching movies, browsing YouTube, or scrolling TikTok. Many consumers even juggle multiple distractions at once while shopping, highlighting the rise of...

European enterprises are betting on GenAI for automation

As many as 85% of enterprises are either exploring or actively deploying GenAI to enhance automation, and European businesses are at the forefront of this shift. The latest ISG report highlights how GenAI and agentic AI are reshaping industries, streamlining...

Over 50% of consumers purchased gift cards during the holidays

In a holiday shopping season that saw retail sales grow by 4% over 2023, gift cards emerged as the stars, showing significant year-over-year growth. According to Blackhawk Network (BHN), 56% of surveyed consumers reported purchasing a gift card this holiday...

ServiceNow and Google Cloud partner to drive AI-powered enterprise transformation

ServiceNow and Google Cloud have expanded their partnership to revolutionise enterprise operations with generative AI. Through this partnership, ServiceNow’s Now Platform and its suite of enterprise workflows will be available on Google Cloud Marketplace, allowing the integration of AI-powered solutions...

What’s stopping retailers from capitalising on viral trends?

Ever scrolled through social media and felt that irresistible urge to buy the latest viral product? You’re not alone. A recent report from RELEX Solutions reveals that while 84% of consumers are lured by social media finds, the reality of...

Support teams are embracing AI—are you?

The latest report by Intercom highlights that in the past year, 76% of support teams have invested in AI for customer service—a sharp increase from 56% in 2023. This surge in adoption highlights a rapid shift as teams realize that...

AI tools are shaping the next generation of video production

Info-Tech Research Group has released a comprehensive study that delves into the transformative effects of AI tools on video production workflows and their critical role in evolving marketing strategies and learning and development (L&D) efforts. “AI has fundamentally changed how organizations...

Infobip and NTT Com Online launch advanced omnichannel communication platform in Japan

Infobip has partnered with NTT Com Online Marketing Solutions Corporation to introduce NTT CPaaS, an omnichannel communication platform tailored for the Japanese market. This collaboration merges NTT’s trusted SMS and Voice services with Infobip’s CPaaS technology, providing businesses with a...

Applied Labs secures $4.2M to redefine AI in support and operations

Applied Labs has raised $4.2 million in seed funding to develop advanced AI agents tailored to support and operations teams. The funding round, led by Abstract with contributions from Point72 Ventures, Outlander, Tetra, and notable angel investors like Vercel CEO Guillermo...