Category: Digital Experience

Reality Defender partners with TaskUs to combat deepfakes

Reality Defender has partnered with TaskUs to strengthen defences against AI-generated fraud and harmful content. This partnership will help TaskUs teams improve platform security and operational integrity. Reality Defender’s detection technology will integrate directly into TaskUs content moderation workflows via a...

Coveo brings AI search and recommendations to SAP Service Cloud

Coveo has expanded its collaboration with SAP to introduce an app designed for SAP Service Cloud. The Coveo AI Search and Recommendation for SAP Customer Experience is now available on the SAP Store, joining Coveo’s existing app for SAP Commerce...

Exinity’s AI-chatbot project boosts call deflection rate

Two years ago, the team at Exinity, an online brokerage firm, was looking at its customer pain points. The business, which has over two million clients, in 150 countries, was handling a huge volume of live chats across its team...

Optimizely introduces AI agents to transform marketing workflows

Optimizely has launched AI-powered marketing agents to enhance core functions like content creation, campaign management, project oversight, and experimentation analysis. “These Opal advancements are a game-changer for marketers, revolutionising how they harness AI across their everyday tasks. Our suite of tools...

Retailers turn to AI and observability for better digital journeys

The retail industry is leveraging observability to improve digital customer experiences (DCX) and streamline operations, with significant ROI to show for it. According to New Relic’s latest report, retailers see a fourfold return on investment (ROI) from strategic observability efforts....

Technology and costs transform the landscape of business travel

According to the latest report from the International Workplace Group (IWG), the nature of business travel has undergone a permanent shift, driven by advancements in technology and changing global dynamics. The study reveals that routine meetings between international teams are now...

Data reveals user-generated content drives over $8 billion in social commerce revenue

User-generated content (UGC) is driving over $8 billion in annual social commerce revenue, according to a new report by Emplifi, with brands experiencing a 63% year-over-year increase in revenue through this strategy. The study analysed UGC shared by B2C brands...

95% of marketers set to boost AI investments in 2024

The latest Invoca report highlights the growing influence of AI across marketing sectors, with 95% of marketers planning to boost AI investments in the coming year. Based on a survey of 600 marketing professionals across the U.S. and U.K., this...

Retail associates voice concerns over loss prevention amid rising theft

A recent global study highlights growing concerns among retail associates about loss prevention and the overall shopping experience. According to Zebra Technologies’ 17th Annual Global Shopper Study, 84% of retail associates are worried about the lack of technology to detect...

Zendesk unveils adaptive AI pricing to drive scalable customer service

Zendesk has unveiled its AI Dynamic Pricing Plan, an adaptive pricing model that allows businesses to integrate AI into their customer service in a way that best meets their evolving needs. By enabling companies to shift their investments dynamically between...