Category: Digital Experience

What changes will Web 3.0 bring to CX: a comprehensive guide

With blockchain, NFTs, and the metaverse growing in popularity it is making way into Web 3.0. The previous versions (Web 1.0 and Web 2.0) came to be slowing and in stages. Therefore, it would seem that Web 3.0 is on...

Wisdom’s digital CX series will be held in April: get your discount today!  

Wisdom announced its Digital Customer Experience Series – Europe edition, to be held virtually on 20 – 21 April 2022 and CXM is pleased to support this event as a media partner.  The event will explore the changing customer expectations in...

How blockchain could solve the advertising sector’s challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards. However, the vast majority are...

The winning story: how is troy revolutionizing the debt collecting process?

There’s always something a bit magical about ICXA. Over the past three years, I’ve had the privilege of judging and engaging with some of the best CX initiatives in the world. Many of these inspire fresh thinking about how we...

Data, discovery and innovation: shoppable media breathes new life into eCommerce

Since the content and commerce company, PopSugar acquired PICT to create photos that users could conduct purchases through, shoppable media has gained significant traction across digital publications, video, and social platforms. Yahoo’s In The Know publication saw its shoppable, video-centric...

Explainable artificial intelligence (XAI): emerging AI trend to watch in 2022

It’s tragically easy to think of news stories about AI (artificial intelligence) gone awry. Even a cursory Google search yields horrifying examples like the disastrous attempt at using an algorithmic substitute for A-level exams in the UK or Amazon Rekognition’s...

How Zoom’s new omnichannel contact centre will set a new standard in CX 

Zoom has become a staple for many businesses, and here at CXM, it is no different. Therefore, when we received the news that last week, Zoom Video Communications, Inc.  announced Zoom Contact Centre, we got intrigued. Will their approach to...

Six best business documentaries that will shift your perspective

Business is an ever-changing aspect of life where you may think you know it all, but there are always lessons to be learnt or old ones to be reminded of. And one of the best ways to learn is through...

Supply chain resilience lies in advanced technology

The ongoing supply chain crisis is causing B2B suppliers to split their focus between tackling logistical issues and delivering a seamless customer experience. At the same time, many are in the process of either implementing or optimising their B2B eCommerce...

Emotional AI: using deep learning to understand how customers feel

From schools to medical care, all sectors amplified technology usage due to the pandemic. As with anything, there are good, and evil’ points to artificial intelligence (AI). Certainly, so when it comes to emotional AI, which is the focus of...