Category: Digital Experience

Changing Email Service Provider (ESP)

Email marketing is known to generate the highest investment return compared to other marketing channels. Still, if businesses want to increase the success of their digital campaigns, they need to use email marketing properly and avoid common pitfalls such as...

Design CX for novice and expert digital users

After a year of dramatic digital acceleration, it is time for companies to seriously reflect on whether their online solutions meet the needs of users across different generations. Due to fluctuating consumer demands in a highly trending e-commerce, the one-size-fits-all...

Improve your current CRM system with AI-powered technology

The pandemic rapidly accelerated digital transformation, which was already transforming customer engagement and brand loyalty. These dramatic changes left brands with a headache and the inability to have a full overview of customer experience.According to SugarCRM, 74% of sales professionals...

Conga supports Zoopla’s digital transformation during COVID-19

Zoopla improves customer engagement and satisfaction during the UK’s first lockdown using Conga’s Commerical Operations Suite.We have seen a massive uprise in digital transformation during the COVID-19 outbreak in almost all industries. Some brands were better prepared than others, but...

BT partners with Cisco to deliver smooth hybrid working

With hybrid working being a new norm, enhancing voice and collaboration solutions for customers became a must for digital businesses. The CXM team reports on a new partnership between BT Wholesale and Cisco Webex, and their journey through the era...

Five customer engagement tips for using first-party cookies purposefully

Take control of your first-party cookies to empower human-centric communication and create successful campaigns in a privacy-first world.We’ve all been told the death of the third-party cookies will suddenly catch us off guard, and there’s no denying that marketers face...

MY Renault at the destination: driving to the CX innovation

In this article, we continue the story about MYRenault by highlighting the most important aspects of the app. In the first part of the narrative, Axis Partners gave you an outline of the phone app market and MYRenault evolution.However, we...

Customer interaction analytics: the secret to modern CX

Over the past year, keeping up and responding to customers has become a feat for businesses. In today’s digital world, contact centres are juggling more conversations than ever before and on an increasing number of channels. Without a doubt, digital...

How the MYRenault app set on a journey to improve brand loyalty

Have you heard a story about MYReanult, the app that was designed to balance customer needs, market conditions, and digital solutions? Axis Partners reveals how one website transformed into a highly engaging app to deliver a meaningful purpose and enhance...

PodPlays elevating podcast listener experience with Alida Touchpoint

The podcast market is rapidly booming. Listeners love to hear good storytelling and uncensored, spontaneous conversations. To stand out from the crowd, however, producers need to constantly deliver an exceptional podcast listener experience. The CXM team shares exciting industry news...