Category: Digital Experience

How to Create A Compelling Brand Identity

The energy industry is a great example of a highly competitive and homogenous marketplace. There is often minimal differentiation between the products and services offered by suppliers in terms of quality and features. Because of this, it is important to...

ASOS Launches Tiered Loyalty Programme for UK Customers

ASOS has announced the launch of ASOS.WORLD, a new rewards programme designed to deepen engagement and keep fashion-conscious UK shoppers coming back for more. Following a trial run earlier this year, the UK-exclusive programme is now live, offering a mix of...

AI Steps Into the Supervisor’s Chair: Intermedia Unveils Real-Time Coaching for Contact Centres

Intermedia Cloud Communications has introduced AI Supervisor Assist, a new AI-powered tool that gives contact centre supervisors the superpower of real-time insight and intervention while calls are still in progress. Designed to help leaders guide their teams more effectively in...

Amazon Web Services Debuts AI Agent Marketplace, Powered by Anthropic’s Claude

Amazon Web Services (AWS) has announced the launch of its AI Agent Marketplace, a platform designed to bring prebuilt AI agents to companies with just a few clicks. Slated to go live next week, the new marketplace aims to simplify...

How Orange Business Plans to Stay Ahead by Rethinking Its Entire Digital Backbone

Orange Business is in the midst of a sizeable transformation designed to modernise how it operates, delivers services, and competes in a market increasingly shaped by AI, automation, and customer expectations for speed and simplicity. At the heart of this overhaul...

Beyond the Memes: AI-Generated Imagery as a Marketing Gamechanger

ChatGPT’s new image generator has sparked a viral trend—from personalised Barbies to Simpson-style images flooding social media. But the memes phenomenon is more than just entertainment, it represents just one of the capabilities of a new marketing tool. Generative AI (GenAI)...

The Deepfake Crisis: $410M Lost in Just 6 Months, And It’s Only Getting Worse

A new report from Surfshark reveals a huge rise in deepfake-related fraud, with 580 incidents recorded in just the first half of 2025, nearly four times the total number seen in all of 2024. The financial fallout is equally alarming:...

Ali Din of Premier NX Talks the Digital Transformation Journey

Every business remains under pressure to initiate or complete a digital transformation, or to achieve success after previously failed attempts. The ballpark figure of 7/10 transformations failing means somewhere, someone in the business isn’t paying attention.  That transformation journey remains one...

Capgemini Bets $3.3 Billion on AI-Driven Future with WNS Acquisition

Capgemini has announced a $3.3 billion all-cash agreement to acquire India-based technology outsourcing firm WNS, in a move aimed at strengthening its artificial intelligence (AI) service offerings. The French IT consulting giant says the deal will enhance its ability to...

From Prompt to Profit: Idomoo’s Lucas Launches AI Video Ads

As many as 86% of business executives say they’d ramp up video advertising if only they had access to the right AI. For this reason, Idomoo has unveiled AI Video Ads, an offering that allows marketers to instantly create branded,...