Category: Digital Experience

Genesys Leads the way in Supporting Market Shift to the Cloud

Global leader in omnichannel CX and contact centre solutions Genesys has announced the creation of two business units, Genesys Cloud and Genesys Core. The firm, which is sponsoring the 2019 UK Customer Experience Awards, is enhancing support for its diverse, global customer base, which...

Freshworks Named in Forbes Cloud 100 List for Third Year in Row

Customer engagement software firm Freshworks Inc. has been named in the Forbes Cloud 100 list for the third year running. Compilers describe it as “the definitive list of the top 100 private cloud companies in the world”, and Freshworks has moved up the...

Digital Experience Disconnect as IT Teams Struggle With Marketing Buzzwords

Over three-quarters of IT teams don’t understand the buzzwords that marketers use, causing concerns over how firms handle their Digital Experience (DX). A new report from content management system (CMS) provider Magnolia, Straight talking content management, incorporates a survey of over 200 IT...

Moving From Chat To Guided Digital Commerce

In the not too distant past, a few brave companies adapted their chat products for use within a sales context and produced some startling results against some marquis ecommerce KPIs. The conversion rate of customers who engage in a chat...

Leadership and the Digital Transformation Journey

Digital transformation is a steady challenge in business today. It, like any other revolution, is all about causing a change. That ‘change’ is about acceptance of digital technology in every field, but what is it exactly, and how can leaders...

Receptional is Exceptional: UKDXA Double Gold Winners Celebrate Teamwork

It has been a sizzling summer of success for digital marketing agency Receptional, which landed two prestigious titles at the 2019 UK Digital Experience Awards. From their headquarters in Bedford, Receptional is at the forefront of search marketing, and its exceptional...

UK Firms Embracing Digital Advertising as More Turn Back on Print

In a further death-knell for traditional print media, British firms are focussing their ad spend away from newspapers and magazines more so than ever before, new research has revealed. A survey of 1,325 UK marketing professionals carried out by digital marketing...

Top Tips for Managing Your Digital Communications

Technology is constantly delivering new methods of communication to the workplace in abundance. There are so many different communication channels available, we often question which one is best to use and what for.  Sometimes, issues occur when we don’t question,...

‘Alexa, What’s the Future of Ecommerce?’

A growing number of UK customers are choosing to purchase from brands using smart speakers such as Amazon Echo and Google Home, with the devices predicted to drive the next wave of ecommerce. In a study of 2,000 adults carried out...

Building Tech to Enhance – not Hinder – Customer Experience

Businesses in the UK today are very focused on bringing digital tools and tech into the heart of their processes. You are a brave Marketing or Operations Director if you say that digital transformation is not at the heart of...