Category: Interview

8×8: “AI is a Thought Partner, Not a Thought Leader”

Artificial intelligence may be the fastest-adopted technology in history, but Joel Neeb, Chief Transformation and Business Operations Officer at 8×8, wants businesses to slow down long enough to consider how they use it. “AI is a thought partner, not a thought...

SEWA’s Award-Winning Virtual Assistant Streamlines Customer Service Across Sharjah

Sharjah Electricity, Water and Gas Authority (SEWA) has introduced a digital assistant that is changing how customers interact with utility services. Nafa’a, an AI-powered virtual assistant, has handled over 228,000 interactions in six months, assisting with bill instalment requests, outage...

CXM Talks to Michelle Ansell About Leadership Recruitment in the CX, DEI and AI Era

Michelle Ansell has hired more leaders than CXM has had corporate-branded pens and notebooks, making her the ideal person to ask about the changing recruitment landscape at the highest tiers of business and recruiting for the top jobs. We had...

Fixing Broken Links in Retail’s Mobile Customer Service Chain

When a purchase goes wrong, mobile customer service often becomes the lifeline between a shopper and the brand. At its best, it can resolve issues in minutes; at its worst, it leaves customers stuck in a loop of delays and...

How AW Rostamani Turned CX Technology into Tangible Business Value

While many businesses are still trying to align their CX investments with commercial outcomes, AW Rostamani Group has already closed the gap. Its contact centre no longer operates as a support cost. It drives revenue, identifies growth opportunities, and strengthens...

ADIB Is Setting a New Standard In Customer Listening

For Ma’en Rateb El‑Baz, Head of Customer Experience Factory at Abu Dhabi Islamic Bank (ADIB), customer experience is a collective commitment. Such a mindset helped the bank secure a silver win at the 2025 Gulf Customer Experience Awards in the...

e& Reinvents CX to Build Loyalty With Its Telco-to-Techco Transformation

At Dubai Mall, telco e&, a recent GCXA Award Winner, is reshaping retail with both its flagship store, designed around open spaces, vibrant displays and immersive screens, and its second AI-powered autonomous store, EASE. CXM talked to CCXO Chris Lipman...

Ali Din of Premier NX Talks the Digital Transformation Journey

Every business remains under pressure to initiate or complete a digital transformation, or to achieve success after previously failed attempts. The ballpark figure of 7/10 transformations failing means somewhere, someone in the business isn’t paying attention.  That transformation journey remains one...

USCXA Winner CVS Health Talks Neuroscience and the Power of Awards

It is both a pleasure and a delight to talk to our USCXA winners and the stories behind their achievements. As one of America’s largest health providers, CVS Health delivered an immense customer experience transformation leading to the Gold Award...

Qualtrics X4 London Highlights the Power of Synthetic Data

Under sunny skies at a restored part of London’s Tobacco Docks, 1,500 Qualtrics clients, customers, CXM and prospects recently lapped up the insights from experience management experts. Check out the short video to get a feel of the event that...