Category: Interview

HSBC UAE Brings Customers into the Decision-Making Process with Online Community

HSBC has spent the last two years getting closer to its customers. Starting in January 2023, the global bank embarked on a massive culture change programme called CARE. The scheme sought to instil customer-centric behaviour in its 45,000 employees, across...

Interview: St Austell’s Brewery talks AI improving brand and reputation

As part of Reputation’s recent Transform 25 event, customers were on-hand to talk about the changing customer landscape and how platforms like Reputation can improve business outcomes. Representing the charming St. Austell Brewery, Amy Walters, head of pub marketing and...

HSBC puts CX strategy at the heart of global operations

Intensified competition, skyrocketing client expectations and mounting cost pressures has pushed retail banks to reassess customer experience (CX).HSBC is no different. Since 2022, the bank has been building a customer first culture, overhauling how it measures CX and re-examining its...

Why Gen Z is rethinking workplace communication

By the time Isobel McWilliams enters a meeting room, she’s already attuned to the signals no one says out loud. Some colleagues will dive into conversation. Others prefer a Slack DM. And then there’s the new Gen Z hire, efficient...

How Landmark Information Group rebuilt trust, redefined CX, and won gold along the way

When Landmark Information Group, a land and property data supplier, launched its much-anticipated product upgrade six years ago, the expectation was to elevate a trusted legacy into a more modern, tech-forward future. What followed, however, was something no one anticipated—a...

The future of payments is invisible, instant, and everywhere

There’s a moment Alexander Berrai recalls that sums up how far we’ve come in the world of payments.“Just a few years ago, you had to dig out your wallet, slot the card into the machine, type your PIN, and take...

Deepfakes threaten call centre security, claims Reality Defender

The advent of AI has given rise to a tsunami of fake voice and video content, threatening contact centre operations’ security. Contact centre managers might think ‘deepfake’ content won’t happen to them, but it is a real and present danger....

Further adventures in consulting: The power to influence the world

One of CXM’s recent hit features highlighted the skills and efforts of a CX consultant. Read “The pros and cons of the CX consulting life, from experts” to catch up if you’re considering stepping into a similar role. This month,...

The pros and cons of the CX consulting life, from experts

For customer experience experts, consulting can feel like the call of the wild. A way to put all your experience into use and reap all the rewards. It also offers a way to see true recognition of your efforts. To...

The future of leadership: mastering data, agility, and customer centricity

In an era of economic uncertainty, leaders who consistently drive sustainable growth exhibit two key qualities: boldness and tenacity. According to Nicolas Maechler, senior partner at McKinsey & Company, these leaders “push the envelope and stay the course,” even when...