Category: Today’s pick

Online Shoppers are Getting Smarter, And More Sceptical

According to new research from Akeneo, today’s shoppers are savvier and more selective than ever, especially during high-profile online shopping events like Amazon Prime Day. The survey shows that 90% of consumers say that product reviews directly impact their purchase...

Pay to Stay Behind? Inside Wizz Air’s Unusual Customer Strategy

As the summer travel season heats up and pressure mounts on airlines, Wizz Air, one of Europe’s largest low-cost carriers, is testing a new strategy to manage overbooked flights—by asking passengers to volunteer before they even reach the airport.Passengers booking...

Why Are Brits Late to the Instant Payment Party?

Despite the rise of instant digital payments around the world, new research from FICO reveals that UK consumers are trailing their European neighbours in the use of real-time payments (RTP). While a solid 79% of UK respondents reported having sent...

Message Received: The RCS Revolution Is Here

Business messaging is evolving fast, and Infobip is at the centre of it. According to Infobip’s new report, Rich Communication Services (RCS) messaging is seeing explosive growth, redefining how brands connect with their customers. Based on over 530 billion...

Gift Cards Are the New Currency, And Everyone’s Cashing In

Despite persistent economic uncertainty, American consumers are planning to buy more gift cards in 2025—10% more than they did in 2024, according to new research from Blackhawk Network (BHN). With inflation and cost-of-living pressures still top-of-mind, gift cards are becoming...

Dear Customer, This Message Was (Probably) Written by AI

In 2025, nearly every business customers interact with will be using AI to communicate with them, whether they notice it or not. New research by customer engagement platform Sinch, which surveyed 1,600 business leaders and 2,800 consumers across sectors, including...

AI-Fueled Deepfakes Trigger Surge in Voice Fraud

Pindrop has just released its 2025 Voice Intelligence & Security Report, and the findings are both staggering and urgent. The report sheds light on a rapidly evolving fraud landscape dominated by AI-powered deepfakes and synthetic voice attacks that are targeting...

Where Is AI Actually Moving the Needle in CX?

Customer experience is facing a reckoning. After years of investment in digital tools and AI, Forrester’s latest US Customer Experience Index shows CX quality is at its lowest point since tracking began. AI-driven chatbots, once heralded as the future, have...

Healthcare Execs Say Cyberattacks Have Harmed Patient Care and It’s Only Getting Worse

A growing number of healthcare leaders are sounding the alarm that cyberattacks aren’t just a tech issue anymore. They’re directly impacting patient care. According to a new report from Omega Systems, 20% of executives say a cyberattack has already disrupted...

Americans Adapt Spending Habits Amid Economic Pressures

A new study from strategic market research firm Alter Agents highlights the growing impact of economic pressures on U.S. consumer behaviour in 2025. The research emphasises how inflation, political instability, and trade concerns are forcing Americans to rethink their spending...