8×8 is doubling down on its ambitions in Ireland by becoming a gold corporate sponsor of the Customer Contact Management Association (CCMA) Ireland for 2025. The partnership signals more than just brand presence, it’s a bid to cement 8×8’s influence at the heart of one of Europe’s fastest-growing customer experience hubs.
With over 500 contact centres and 60,000 professionals driving the country’s CX economy, Ireland has become fertile ground for innovation, and 8×8 is making it clear it wants in on the action. Best known for its tightly integrated contact centre, unified communications, and communications API platform, 8×8 is aiming to become the go-to name for companies chasing AI-powered, experience-first engagement.
Jamie Snaddon, managing director, EMEA at 8×8, said: “Ireland is at the vanguard of how modern customer engagement should be done. By partnering with CCMA as a Gold sponsor, we’re aligning ourselves with some of the most forward-thinking leaders in the space. This collaboration allows us to bring smarter, more integrated CX and communications solutions to the companies that power Ireland’s economy – helping them deliver faster, more personalised service, drive customer loyalty, and scale with confidence.”
The sponsorship gives 8×8 a front-row seat and the microphone at Ireland’s most high-profile CX events. That includes a featured slot at the 2025 CCMA Conference in May, where the company will join top Irish clients to tackle the theme ‘Enhancing CX in a Digital First World.’
Beyond the stage lights, 8×8 will also take to CCMA’s digital channels, pushing out insights on everything from AI adoption to the PSTN switch-off. With access to a network of more than 2,000 CX leaders, the company gains a direct line to the conversations shaping the industry.