September 24, 2025
Adobe Partners With Medallia To Integrate AI Agents with Sentiment Data
If our recent news isn’t heavy on new AI announcements, it is typically about a tie-up, as software vendors seek to add fresh smarts and better insights for users from AI knowledge providers.
Adobe’s Experience Manager Platform was recently imbued with new agents including an Account Qualification, Content Production, Audience, and Site Optimization Agents.
Those agents now get a fresh boost in the smarts with Medallia’s sentiment data and experience intelligence helping refine audience segments, deliver more personalised content, and optimise customer journeys.
The integration with the newly launched Adobe AI Agents can shape how businesses build, deliver, and optimise customer experiences and marketing campaigns.
Adobe and Medallia For Gold Medal AI
The integration will work seamlessly with Adobe’s out-of-the-box AI agents, within Adobe enterprise applications including Adobe Real-Time Customer Data Platform, Adobe Experience Manager, Adobe Journey Optimiser, and Adobe Customer Journey Analytics.
“This partnership with Adobe will give businesses the unprecedented ability to act on what customers want by combining the power of intelligent agents with Medallia’s deep experience insights,” said Mark Bishof, CEO at Medallia. “As the only company in the experience management space to be partnering with Adobe on this, we’re helping businesses predict what their customers need before they even ask.”
Organisations using Adobe’s tools will soon be able to unlock even more value by incorporating Medallia’s comprehensive sentiment data and experience insights, better understanding what their customers want and delivering personalised experiences that drive growth and loyalty.
With over 150 joint customers and a strategic partnership in place since 2019, Adobe and Medallia deepening their collaboration will allow companies to use Medallia’s leading customer insights within Adobe’s tools to better understand their audience and create more personalised experiences that drive business results.
Medallia has been very busy lately, with a recent link up with Volkswagen UK to improve their car retailing insights.
