From the dust of the French Open to the grass of Wimbledon, the tennis season is getting up to full speed. In recent years, tournaments have done more with digital engagement to keep those crowded around the courts in the loop.
For the upcoming Queen’s Club championship in London, Infosys has announced a new three-year partnership with the Lawn Tennis Association (LTA) as the official AI and innovation partner for the HSBC Championships.
Powered by Infosys Topaz generative AI platform, the partnership provides player performance insight and boosting interactive fan engagement. While streamlining tournament operations and improving behind-the-scenes efficiency at the event.
Serving up an AI ace
Additionally, the partnership aims to drive sustainability and community-focused initiatives through digital tools, aiming to make a meaningful off-court impact.
This year, Queen’s Club celebrates the return of a top-tier women’s WTA 500 event. “We are incredibly excited to witness the historic moment of the HSBC Championships at Queen’s Club. Hosting both WTA and ATP 500 events for the very first time. This milestone marks a significant step in the growth and evolution of this prestigious tournament.” Said Chris Pollard, managing director, commercial & operations, LTA.
“We are thrilled to collaborate with Infosys, whose support will be instrumental in delivering an enhanced fan experience. Infosys’ AI and technology innovations will bring a new level of engagement. With real-time insights and interactive moments, creating memorable experiences for our fans and contributing to the continued success of the HSBC Championships.” He continued.
Sumit Virmani, EVP and chief marketing officer, Infosys, said, “Building on our decade-long commitment to transforming tennis. Infosys is thrilled to join forces with the LTA and bring the power of AI and digital innovation to revolutionise the HSBC Championships. By leveraging Infosys Topaz, we aim to enhance the player and fan experience for this historic tournament at the Queen’s Club, London.”
Tennis leads the way in fan engagement. Wimbledon’s and the US Open’s use of IBM Watson, continue to improve the experience. Especially as fans shuttle from court to court to catch the action. And we can’t wait to see what innovations this summer of sport brings.