ALDI is letting artificial intelligence do the talking, at least when it comes to its online product descriptions. The discount grocer has partnered with Digital Wave Technology to automate and enhance its digital product copy, aiming to improve accuracy, boost search rankings, and streamline operations.
Digital Wave’s AI-powered tools will generate SEO-optimised descriptions across ALDI’s website, app, and emails, ensuring consistency and efficiency. The technology will also extract product attributes from images and packaging, filling in data gaps to improve searchability and navigation.
Lori Schafer, CEO of Digital Wave Technology, said: “ALDI is a brand synonymous for innovation and excellence in every customer interaction. Our AI-native solutions will integrate with the existing ALDI digital infrastructure, driving revenue growth and improving profitability while delivering exceptional product experiences. We’re excited to support ALDI as it continues to set benchmarks in the grocery sector.”
For ALDI, the move isn’t just about content, it’s about keeping prices affordable. Through product data management automation, the retailer reduces manual effort, cuts costs, and enhances the online shopping experience.