The new AI assistant for financial marketers is here. Persado has rolled out Dynamic Email, an AI-powered solution that promises to take the grunt work out of campaign creation and optimisation, offering faster execution, more conversions, and far less operational headache.
Already a favourite among major U.S. banks, Persado’s latest tool aims to help financial institutions craft hyper-personalised emails without coding, setup hassles, or manual performance analysis. According to the company, the results could be a 75% reduction in email operations time and a 20% average boost in conversions.
No-code, all-gain email marketing
Dynamic Email builds on Persado’s Motivation AI platform, blending machine learning, natural language processing, and behavioural insights to tailor the content on the fly. Marketers can set up a content library once and launch campaigns without the need for constant re-coding. The AI continuously tweaks messaging based on real-time data, ensuring emails stay engaging and optimised without manual intervention.
For financial marketers juggling regulatory compliance, personalisation, and engagement, Persado’s AI ensures content stays legally sound, ADA-compliant, and conversion-friendly, all while adapting to customer behaviours in real-time.
From loan offers to loyalty rewards, AI is in the driver’s seat
Persado says its AI isn’t just about efficiency, it’s about impact. A major U.S. lender reportedly saw a 140% lift in clicks and a 25% boost in loan applications after deploying AI-crafted mortgage emails.
Dynamic Email aims to keep financial brands ahead of the game while minimising content fatigue by automating both triggered and batch campaigns.
Assaf Baciu, president and co-founder, Persado, said: “Manually conducting A/B testing is time-consuming because of complex setup, results monitoring, and the back and forth to get legal approvals. This is even harder within campaigns with massive workflows, which often make the push for automation at odds with the need to keep content fresh, react to market dynamics or competition, and speed time to market. Persado Dynamic Email streamlines execution and improves performance for batch sends and trigger campaigns—while also considering privacy and legal guardrails. It’s all about efficiency.”