London-based “Booked it” is a fast-growing provider of solutions for the leisure and hospitality businesses. It works in many entertainment areas from bowling to theme parks, to cinemas and festivals, with tools designed for the booming venues, events and festivals sector.
Given the hostility toward the big names in the booking world for poor service, dynamic pricing and other problems, Booked aims to deliver a better customer experience.
The investment news comes on the back of fast growth since 2020. The company is now home to 40 employees and £100 million in annual bookings.
“Our intuitive platform has all the tools needed for businesses of any size to increase revenue, improve customer retention and spend-per-head. I’m incredibly proud to share that Booked.it has secured £2.5 million in funding. We’ll use it to continue our mission to transform how people book, experience, and engage with venues.
The investment will help scaling our tech, expanding our team, and targeting £1 billion in bookings.” Said Brad Nobbs, CEO of Booked it.
Get booked in style
Given the shift and customer rancor in the booking space. Booked it is tapping into a desire for a better customer experience and changing preferences in how consumers book for live events, music and shows, and festivals.
In the increasingly-digital and over-loaded streaming world, getting outside and seeing something impressive is a big draw. A 2024 Barclays survey showed Brits aimed to spend £178 billion going to events last summer, citing “memories matter more than posessions”. That’s great revenue potential for a booking service provider that can do better than the limited performance offered by incumbents.
Booking it’s approach focuses on merging CRM, marketing, loyalty, influencer and other elements into venues or major tour operators’ processes. Booked it offers an open API designed to ensure solid integration with most current booking software systems and EPOS hardware.
While this approach might not be able to sort out the £40 for a tee-shirt or £10 a pint experience. Anything that delivers a better customer experience and positive feel on the digital side of an event has to be a positive step.