CleverTap has teamed up with Infobip to bring Rich Communication Services (RCS) messaging to its omnichannel platform, marking a bold step into more immersive, interactive customer conversations.
The move gives brands the power to ditch boring SMS in favour of eye-catching, feature-rich messages loaded with high-quality images, videos, carousels, and suggested actions. Add in real-time two-way messaging, and it’s a recipe for deeper engagement and stickier customer relationships.
RCS has been gaining serious traction, with 1.2 billion monthly active users across more than 60 countries. And with Apple planning to support RCS in iOS 18, that reach is set to explode, potentially surpassing 2 billion users by the end of 2025.
Veselin Vuković, chief alliances officer, Infobip said, “Our partnership with CleverTap unlocks new opportunities for businesses to fully integrate RCS alongside other channels into their omnichannel offerings. By combining our robust channel capabilities with CleverTap’s advanced orchestration and personalisation engine, we are empowering businesses to enhance their conversational marketing experiences, drive real-time engagement through AI-powered automation, and deliver highly personalised interactions that strengthen customer relationships and support long-term growth.
In addition to livelier messages, RCS also brings credibility. Brands can show up with verified identities, track reads and responses in real-time, and tailor content to specific user segments. For CleverTap users, that means combining RCS with robust analytics, AI-driven optimisation, and multi-channel orchestration across push, email, WhatsApp, and more.
With this integration, CleverTap is making customer messaging smarter, sharper, and more human.