September 23, 2025
EXA Winner Octopus Energy Keeps Fighting for A Greener Customer Experience
In the battleground of the energy provider market, there’s fierce competition to keep ahead of, and in, the news. Driving customer and prospect interest is a key part of any vibrant business. And recent UK EXA-award winner Octopus Energy continues to make waves.
The latest news revolves around the ongoing wind farms saga. With the benefits of green power mired in political and industrial jockeying.
Octopus highlights the racket of green power being turned off as there’s nowhere to store it, while offering customers savings through new schemes. Energy rackets have persisted for decades, if not longer. Making it a part of the customer discourse, and encouraging them to save through wind power adds value and interest among greener consumers.
Blowing in on the Green Wind
Octopus’s latest campaign is a partnership to slash wind energy costs and reduce bills for millions of UK households. Collaborating with Ming Yang’s wind hardware and using Octopus software. They plan to develop up to 6-gigawatts of clean energy projects identified through Octopus’s ‘Winder’ platform.
Powered by Kraken, Octopus Energy Group has helped reshape the UK energy market with fair pricing, innovation and a relentless focus on customer service. Earlier this year, it became the UK’s largest energy supplier, now serving over 7.7 million UK households.
The Kraken Awakes For Consumers
In related news, Octopus is spinning off its Kraken technology, splitting off the cutting-edge tech business into a standalone company. Running at a contracted annual revenue of $500m, and growing 4x in 3 years, Asana’s Tim Wan has appointed as CFO of the new business.
The spin-off marks a major strategic milestone, allowing Kraken to fast-track investments into its technology, expand into new energy markets and regions, and drive innovation – all while building on its utility roots.
With “rip-off Britain’s” energy and water suppliers increasingly under pressure to deliver customer value, expect more disruptive companies to highlight the disparity between what providers produce and how it is distributed.