August 08, 2025
Feefo Celebrates the Power of Customer Reviews
Customer reviews continue to grow in authority, and their value to businesses and marketers is taking off even faster.
Verified reviews and insights platform Feefo, is celebrating that value with a new campaign to champion one of the powerful, yet often overlooked, contributors to brand credibility: The very first customers to leave a review.
Titled ‘You Always Remember Your First’, the campaign shines a light on those all-important early adopters whose honest feedback played a pivotal role in validating products or services, shaping consumer perception and laying the groundwork for long-term brand loyalty.
First on the Review Block
Using valuable historical review data, Feefo has partnered with four iconic British brands – Iceland, Charles Tyrwhitt Shirts, British Airways Holidays and Currys – to help them identify and celebrate the individuals behind their first-ever verified reviews.
Each brand has reached out and recognised its earliest advocates through tailored, meaningful gestures – giving back to and thanking the customers who placed their trust in them before anyone else did.
These personalised activations reflect the brands’ distinct identities, while reinforcing the shared value of authentic customer connection.
Talking Ongoing Loyalty
Tony Wheble, CEO of Feefo, commented: “Verified reviews are essential to building trust but it’s the earliest voices that often make the greatest impact. The first reviewer’s feedback carries a weight that has the power to shape a brand’s reputation before a wider audience has formed an opinion.”
“This campaign isn’t just about giving those individuals the recognition they deserve though, it’s also about encouraging brands to stay connected with the human stories behind their data. Every insight starts with a single experience and those first experiences deserve to be heard, remembered, and celebrated.”
It offers a powerful reminder to brands that trust isn’t built overnight. Instead, it begins with individual customer interactions – often long before a brand has scaled, succeeded or become a market leader. In today’s performance-driven marketing environment, the ‘You Always Remember Your First’ campaign highlights the importance of balancing data-driven strategies with authentic, human connection.
Any business can take the time to reflect on its early fans and adopters, and celebrating those early events with them as they grow is a charming way to extend the story beyond a tiny digital footprint or footnote.
