GoTo has introduced GoTo Connect for Automotive, an AI-driven communications platform tailored specifically for car dealerships. The platform aims to enhance customer interactions and support dealerships in driving growth through improved sales and customer loyalty.
With less than one-third of dealerships expressing satisfaction with their current CRM tools, many are hindered by outdated technology that impedes effective communication both within their organisations and with customers. GoTo Connect for Automotive seeks to address these challenges by offering a unified solution that streamlines communications across various departments. The platform also offers robust CRM capabilities which allows sales teams to better manage high-value leads and personalise follow-ups.
Breaking down silos for better collaboration
Many dealerships struggle with operational silos, where departments like sales, service, and the business development centre often work independently. This lack of collaboration can result in missed opportunities and inefficiencies. GoTo Connect promotes a more cohesive approach by allowing departments to work together seamlessly, optimising the customer experience from the initial inquiry to post-sale service.
“Now more than ever, customers require their service and support communications to be available across a variety of channels, including text and web chat. GoTo Connect for Automotive bridges this critical gap between customer expectations and the technology historically used by many car dealerships,” said Damon Covey, general manager of UCC, GoTo.
The platform features tailored CRM integrations with well-known automotive systems like VinSolutions, CDK, and Tekion, which facilitate easier access to customer data for more personalised interactions. Additionally, the omnichannel communications solution enables dealerships to engage with customers through their preferred channels, enhancing overall service quality.
GoTo Connect for Automotive also offers advanced real-time analytics, supporting multi-location management through centralised reporting dashboards.