The AI revolution isn’t just for tech giants and corporate behemoths—at least, that’s what HoneyBook is banking on. The business management platform for service-based entrepreneurs is doubling down on artificial intelligence, aiming to streamline operations, boost bookings, and put more money in the pockets of independent business owners.

With AI that learns from $18 billion in transactions and 25 million client relationships, HoneyBook is pushing beyond basic automation. The company claims its AI-powered workflows help members book twice as many projects and generate 94% higher gross payment volume than those flying solo without AI. As a result, small business owners can get more clients, less admin, and fewer sleepless nights stressing over emails and invoices.

“As a third-generation entrepreneur, I’ve seen firsthand how technology can level the playing field for small businesses. That’s why we’re going all in on AI—not just to keep up with industry trends, but to truly rethink how independent businesses operate. Entrepreneurs need AI that understands how they work, anticipates their needs, and helps them grow,” said Oz Alon, CEO and co-founder of HoneyBook.

Unlike clunky enterprise AI tools, HoneyBook’s approach weaves automation seamlessly into daily workflows—no complicated setup, no juggling multiple platforms. Whether it’s drafting personalised emails, setting competitive pricing, or automating follow-ups, the AI aims to act as a behind-the-scenes business partner rather than just another digital assistant.

And entrepreneurs seem ready to embrace it. HoneyBook’s latest study suggests that 70% of AI users report greater confidence in their decision-making, while 65% are eager to integrate even more AI into their businesses.

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