October 27, 2025
How Tech and AI Is Redefining the Las Vegas Experience
Las Vegas is approaching a year-long decline in terms of tourist numbers and hotel occupancy, with those that do visit are spending less.
We were discussing what Vegas needs to do to kick that trend recently, see “Not Vegas, Baby! The Need for New CX in a Dying Hospitality City” and the city has launched a global campaign to reattract former guests and lure new customers.
Neatly timed with the global advertising hoarding that is the November Formula One race, it should generate plenty of interest.
Will the “Welcome to Fabulous Las Vegas” help reverse the decline? Even as Donald Trump’s latest tirade against Canada (typically providing 12% of visitors) is expected to do more damage?
Delivering A Better Las Vegas Customer Experience
Discussing attempts to address the slide, CasinoBeats talked to Relay CEO Chris Chuang about the tech changes underway in Vegas and how his company’s AI-powered smart-radio and cloud communications platform are helping casino staff coordinate guest service and safety alerts in real time.
Chuang likened the shift from old-school hospitality technology to modern systems to “moving from the flip phone experience to the iPhone. It’s an upgrade guests might not see, but they’ll definitely feel.”
Tech changes like these are happening across the city, with the integration of AI, automation, and data analytics picking up pace. When Resorts World Las Vegas rolled out RFID-enabled chips and digital wallet payments, it was considered an early adopter of cashless table gaming.
This technological creep has raised fears that long-time Vegas employees could one day be side-lined as automation makes parts of the city’s workforce obsolete.
The hope, of course, is that these advances, from digital twins to dealerless tables, will help make Las Vegas feel “fabulous” again, especially to younger visitors who expect a tech-forward experience.
A Better Vegas for Tech Attendees
There are still plenty of tech events lined up for Vegas in 2026, with The Consumer Electronics Show (CES) kicking off in the New Year. And Medallia Experience launching the B2B tech season in February, with the Las Vegas Conference Center expanding to cater to more visitors.
Another effort to boost interest in the city is an update to the Las Vegas Raiders tunnel with a redesign of the player entrance helping promote the brand.
“Developed in partnership with the Raiders, the Fabulous Tunnel Walk adds an extra layer of excitement not only to the Raiders’ home games, but also to the numerous championship
games, international matchups, and marquee events at Allegiant Stadium, enhancing the already unmatched experience of being in and playing in Las Vegas,” said Steve Hill, president and CEO of the LVCVA.
Do any of these events or ideas make you feel like a trip to Vegas? Given the obsessive focus on the city’s guest numbers, it shouldn’t be too long until we find out.
