September 04, 2025
Hubspot Adds New Customer Support and Experience Agents
Hubspot’s INBOUND event is rolling on right now in San Francisco, with the usual keynotes, back-slapping and new features. Among the key news for the CX world, a number of new AI assistants are being rolled out in Breeze to help in the customer support roles across sales, service and marketing teams.
The key trend from Hubspot is “humans lead, AI accelerates.” You can watch the keynote replay with CEO Yamini Rangan here, but cutting to the chase, most users will be interested in the main feature upgrades and improvements. Key for customer-facing roles are the new agents, rolling out in public or private beta.
Making AI A Breeze With Hubspot
Breeze is available for users of Hubspot’s Premium plans, integrated as part of the overall CRM package. As AI becomes a key feature for most SaaS applications, they are the focal point for many users, looking to boost and accelerate productivity and sales.
- Service teams’ benefit from knowledge base, customer handoff, customer health, recap, and research agents.
- For sales, they get closing, RFP, company research, deal loss, call recap and customer handoff agents.
- While marketing teams are reinforced with social post, landing page, blog reasearch, video search, personalization, sales to marketing feedback and Shopify performance agents.
These features will immediately boost the performance of skinny or startup teams. While enterprises users will likely be able to improve the productivity of their teams, and squeeze further efficiencies out their processes, closing more sales and improving customer experience.
Rebound from the Inbound
The Inbound event is sold out, but there are livestreams and on-demand for some events. Customer experience-focused sessions include “The Science of Visibility,” “Turning Users into Lifelong Customers” and “Everboarding: The Modern Approach to Onboarding.”
Across the event there are the usual host of keynotes, with Amy Poehler adding a touch of celebrity discussing the “Art of Yes”. And if anyone’s near Morris Chestnut’s presentation on AI-Powered Brand Partnerships, we’d love an autograph!
