At a gathering of the telco industry’s brightest minds last week, 15gifts’ founder Tom Cox showed off Humara, a powerful Agentic AI, available now. The new sales agent combines an agentic AI with 15 years’ worth of expertise, intuition and the psychology of elite sales professionals from the mobile market.
At the “Future of Digital Sales: Adapting to AI-Driven Consumer Shifts” event, a round table of telco and CX luminaries agreed that markets need a specialist AI to suit their operational needs. The launch of Humara represents a new generation of customer experience sales agent, focused on the mobile industry. A market that’s rapidly trying to move on from the chatbot era and a litany of dropped purchases and grumpy customers.
Step into the AI mobile sales future
Designed specifically for complex sales journeys, Humara is trained by high-performing retail sellers and, unlike subservient agents, it leads the conversation – discovering customer needs, providing tailored recommendations, handling objections and closing the sale – while personalising each conversation to a user’s persona. Using sliders and options boxes in a smart UI, Humara is a giant step past the chatbots of old.
The panel, featuring Daniel Gurrola, former chief strategy officer at Verizon and Duncan Knight head of digital products and sales at Vodafone, also discussed how the pace of AI adoption is moving development from years-plus cycles to months-long efforts. That leaves precious little time for extensive and expensive projects.
Another issue was the need for high-quality data, something 15gifts has in huge quantities for this market. A company in any market with poor quality data risks delays in cleansing it for their AI, or, worse, using it to create a poor-performing agent.
Those outside the telco landscape might want to take notes on how 15gifts has focused and delivered for the telco market. They may want to consider specialist AIs, rather than the “generic” and “easy-to-configure” models that come with SaaS or business applications that might not be able to understand vertical or market-specific needs.
Market focus is the new AI maxim
The launch of Humara builds on 15gifts’ reputation of working with leading telco brands such as Verizon, Vodafone, and Virgin Media O2. Drawing on the company’s 15 years of deep industry insights and data, sales excellence and Agentic AI, Humara reduces complexity, increases buyer confidence and boosts conversions.
As enterprises face mounting pressures to meet rising digital sales targets while navigating growing product complexity, they are increasingly looking for AI solutions that enable them to enhance customer engagement and simplify the online shopping experience in a controlled and compliant manner.
With multi-platform media giant Sky announcing 2,000 call centre redundancies last week, this could be the beginning of the end for massive numbers of call centre agents, but there will always be a need for the human touch, as the panel discussed.
Meeting AI-era challenges with Humara
Humara addresses these challenges by empowering businesses to guide online customers through intricate product details and bundles with clarity, building trust and reducing churn. It also unlocks additional revenue opportunities by maximising cross-sell and upsell opportunities through personalised add-ons, while giving enterprises complete authority and visibility over conversations.
“Our ethos is that sales should feel personal, regardless of whether it’s in-person or online. Humara is a culmination of 15 years of data and experience from serving guided sales solutions to enterprise customers – combining the emotional intelligence of expert salespeople with the data-driven precision of Agentic AI to enable leading brands to replicate the same intuitive, in-store experiences in their digital channels. We’re excited to take this major leap forward and provide a specialist sales tool that can deliver measurable results and drive significant business outcomes for our customers,” says Tom Cox, founder & CEO at 15gifts.
Built for data security, compliance and seamless integration, Humara ensures full regulatory adherence while integrating effortlessly with existing systems and workflows.