October 06, 2025
L’Oréal’s Noli, the AI-Powered Beauty Platform and Akeneo Deliver Personalised Retail Experiences
In the consumer space, AI is fast developing new ways to engage buyers. The latest example comes from L’Oréal backed AI-driven beauty shopping platform, Noli.
It has started using Akeneo’s Product Information Management (PIM) solution to power a hyper-personalised product recommendation model. One tailored to meet the unique needs of each customer. Allowing shoppers to take charge of their beauty buying experiences.
Through its proprietary AI-driven beauty engine. Noli claims to unlock the best skin and haircare routines for each customer from a library of over 200,000 combinations.
AI Creating 100% Personal Beauty
Badged as “The only beauty shop that’s 100% personalised to you.” Noli uses an expert-designed quiz, drawing on insights from top dermatologists and scientists, alongside advanced face scanning technology, Noli creates an individual BeautyDNA profile for each shopper.
It then curates a personalised routine tailored to each customer’s specific skincare concerns and goals. Removing the guesswork, and endless scrolling, from product discovery and selection.
Under the Skin of Noli
This collaboration will also bring together delivery, advisory, and industry experience from Accenture with the Akeneo AI-driven technology. Akeneo is home of the PX Pulse Survey and a great source of shopper insight.
Accenture has been working with L’Oréal on Noli since its inception. It is now focused on turbo charging growth and optimization through reinventing the beauty retail experience with AI.
When developing its ecommerce technology architecture, Noli opted for a best-of-breed, fully composable model. One underpinned by MACH principles, to create a modern, adaptable solution designed to support personalised online customer journeys.
This composable configuration meant Noli was live in just five months from launch. It benefits from the inbuilt agility that allows the business to effectively scale at pace, enabling straightforward integration of new technologies in the long-term as the business evolves.
Accurate, complete and ordered product data plays a critical role in facilitating the success of Noli’s AI-powered personalised beauty product matching engine. The ingredients, suitability and efficacy of each product must be understood, categorised and tagged correctly to ensure accurate product recommendations are served to customers based on their BeautyDNA profile.
Talking the Beauty Business
Romain Fouache, CEO at Akeneo commented: “Noli’s proprietary AI is revolutionising the beauty buying journey, cutting through confusion to deliver a smart, detailed and personalised edit of products. Structured, enriched and accurate product information is a foundational element of its unique operating model and Akeneo’s PIM plays an essential role, serving the product information data needed to guide Noli customers to the right choice and ultimately drive conversions and customer satisfaction.”
Ongoing, the partnership will continue to grow with Akeneo supporting Noli as the business looks to extend its product offering, adding new brands alongside the potential addition of new channels and territories.
As more retailers use AI to create shopping experiences, they face consumers using AI to create their own lists and ideas, see “This Holiday Season, AI Wins More Trust Than Retailers.” The clash could soon see AIs looking for other AIs that add more value than just a shopping list.
