Loyalty and reward value continue to be a growing part of any retail offering as customers become more value-focused and less brand-affiliated.
In the US, Mastercard announced it will power the department store Sam’s Club Sam’s Cash Bonus offers program, enabling Sam’s Club to communicate the right offers to the right member at the right time.
That should boost the value of the Sam’s Cash Bonus Offers Program and deepen its relationships with its members. Mastercard uses machine learning and insights derived from its permissioned data to help Sam’s Club provide its members with more relevant offers.
Sam’s Club and participating merchants can maximise digital interactions with consumers in an attributable channel, helping boost loyalty and engagement and drive meaningful results.
The reward of loyalty and value at Sam’s Club
The Sam’s Club Sam’s Cash Bonus Offers Program is a free rewards program in which Club and Plus members can enroll to earn Sam’s Cash by making qualifying purchases with third-party merchants with eligible credit or debit cards that they choose to link to their Sam’s Club account.
The Sam’s Cash Bonus Offers Program allows members to activate exclusive card-linked offers and effortlessly earn Sam’s Cash with no coupons or codes required by simply using the linked card to make a qualifying purchase.
“Consumers today demand relevant, convenient, and engaging experiences across channels. We’re excited to collaborate with Sam’s Club to expand the Sam’s Cash Bonus Offers Program, leveraging our long-standing expertise in personalization and loyalty. With our advanced personalization technology, businesses can boost retention and revenue, while consumers get more value, more efficiently than ever,” said Marie Elizabeth Aloisi, EVP, US market development at Mastercard.
“At Sam’s Club, we are always looking for ways to enhance the shopping experience and deliver even more value and savings to our members. The Sam’s Cash Bonus Offers Program, now with new personalization features powered by Mastercard, is a perfect example of how we can expand our data-driven consumer engagement to provide relevant and valuable offers that benefit our members. We are excited to see the positive impact this program will have, enabling all Sam’s Club members to earn Sam’s Cash outside of the Club,” said Barb Berg, VP of Membership at Sam’s Club.
Global retailers, airlines and hotels are increasingly focused on increasing the value and timeliness of their offers to keep a hold of those customers who are flooded with offers to shift their loyalty elsewhere.