Gartner’s latest batch of vendor research is rolling out. Providing much back-slapping for those appearing in the right places in the fresh round of Magic Quadrants. Medallia is one such beknighted brand. The customer and employee experience company is named a leader in the 2025 Gartner Magic Quadrant for voice of the customer (VoC) platforms report.
Gartner ranked Medallia highest in three use cases in the 2025 Critical Capabilities for Voice of the Customer Platforms. That makes it four years in a row that the company has appeared in this report. The company is recognised in the report for its Completeness of Vision and Ability to Execute.
Medallia aiming for conversational intelligence
Medallia appears in the Leaders quadrant, alongside Qualtrics, Sprinklr, InMoment and Press Ganey Forsta.
“To truly understand the voice of the customer, organisations need a unified platform that brings together omnichannel insights across digital behaviour, voice and chat conversations, social media, employee and operational data, and surveys. With our single-architecture platform and industry-leading artificial intelligence, we are uniquely positioned to help leading brands advance from signals and surveys to conversational intelligence and automation.” Said Fabrice Martin, Chief Product Officer at Medallia.
Medallia received the highest ranking for three use cases evaluated in the 2025 Critical Capabilities for Voice of the Customer Platforms report. Including Voice of the Customer data sources extend to inferred feedback. Voice of the Customer data is disseminated and embedded. And Voice of the Customer insights impact business outcomes.
“It is an honour to be named a Leader again in the Gartner Magic Quadrant for Voice of Customer for four consecutive publications. And to be recognised for our Completeness of Vision and Ability to Execute, which we believe is due to our incredible ability to ingest both structured and unstructured data,” Martin continued.
Note, there are no visionaries in this Magic Quadrant. Suggesting it is highly mature or there is little room for vision. Alchemer is the only Challenger listed. With a host of niche players supporting various industries or markets.