Businesses continue to struggle with reputation management, due to the fragmented nature of the social and review landscape.
At its Transform 25 event this week in London, brand management company Reputation unveiled a major platform evolution to support brand leaders. It embeds advanced AI capabilities to deliver deeper, real-time consumer sentiment insights from a wider range of channels for reputation analysts and managers.
At the core of the is AI-first transformation is Reputation’s intelligence engine. IT is designed to unify fragmented company data and transform massive amounts of customer feedback into precise, actionable intelligence for reputation management.
CXM was at the event and talked to Reputation and several customers about the value they’ve experienced with the new platform. Check back for the interviews later.
The future of reputation management
Reputation’s platform has been fully re-engineered to be AI-native. Built with the flexibility, infrastructure, and scalability to rapidly integrate emerging innovations. This positions brands to meet today’s challenges head-on while also laying the foundation to thrive in a smarter, data-driven future.
“We’ve spent the last two years preparing for the seismic shift AI is now bringing to every industry,” said Joe Burton, CEO of Reputation. “We’re ushering in an era of AI-powered reputation management – one where work flows are automated and businesses can better understand and act on customer sentiment in real-time. This next-gen engine, data lake, and processing hub is at the core of how we’re transforming the way businesses manage their brands.”
With a re-built data architecture, Reputation’s expanded intelligence network can capture a more complete and nuanced picture of consumer sentiment. The platform features newly integrated data sources like Yelp. Offering brands deeper access into customer experiences across healthcare, retail, food service, and other review-heavy industries. 76 million people every month use Yelp to search for businesses and reviews to guide their purchasing decisions. By bringing additional sources like Yelp into the fold, businesses can now analyse and act on high-impact consumer feedback.
An all-in-one reputation score
Reputation’s new platform defines how businesses will operate in the AI era. Empowering brands to take a proactive and automated insight-led approach to managing their online presence and improving their customer experience, based on a reputation score that covers every aspect of your visibility, like a credit score for brands.
“Most platforms are trying to retrofit AI into outdated systems,” said Shantanu Sarkar, chief technology officer at Reputation. “We rebuilt our foundation with clean data, intelligent tagging, and a new architecture designed for modern LLMs and vector databases. To truly lead with AI, you need infrastructure that delivers real-time insights, adapts at scale, and puts intelligence directly into the hands of decision-makers. This new platform will do just that.”
Looking ahead, Reputation will continue expanding its capabilities with innovations such as predictive sentiment analysis and AI-powered competitive benchmarking. And a natural language interface–ensuring that businesses stay ahead in a landscape shaped by intelligent automation.