Riyadh Air has entered into a strategic partnership with Loyalty Juggernaut (LJI), a loyalty solutions provider, to develop a next-generation digital loyalty programme, the companies announced today at the Arabian Travel Market in Dubai.
The programme will be built on LJI’s GRAVTY platform, a cloud-native, modular system that allows scalability and seamless integration. It will serve as a core component of Riyadh Air’s broader customer engagement and growth strategy as the airline prepares for its inaugural flights.
Representing the partnership, James Mulroney, senior vice president of client engagement at LJI, and Kim Hardaker, vice president of customer loyalty at Riyadh Air, formalised the agreement in Dubai. Coste said: “Loyalty Juggernaut’s cutting-edge GRAVTY platform allows us to create a digital-first loyalty programme that matches the ambition, innovation, and scale of Riyadh Air. Together, we are shaping the future of travel loyalty.”
“The program will feature real-time engagement, AI-driven personalisation, expanded partnerships, dynamic earn and redemption opportunities, and a seamless mobile-first experience—redefining traditional loyalty for a new generation of travellers,” he added.
Designed to move beyond the conventional points-and-miles model, the upcoming programme aims to offer a more personalised and digitally immersive experience for travelers. The GRAVTY platform’s API-first architecture will support rapid deployment and future-proof the loyalty offering as Riyadh Air scales its operations.
The loyalty programme is expected to launch ahead of the airline’s first commercial services and will reflect Riyadh Air’s positioning as a tech-forward, globally connected carrier.
Headquartered in Riyadh and backed by Saudi Arabia’s Public Investment Fund, Riyadh Air plans to connect the Kingdom to more than 100 destinations worldwide.