October 28, 2025
SALESmanago Tackles Fragmented Customer Journeys With New AI Lifecycle Engagement Platform
The AI charge continues among CX firms with Europe’s SALESmanago the latest to go all-in on artificial intelligencers for ecommerce and marketing.
The Poland-based company, on the back of this summer’s Thulium and 2024’s Leadoo acquisitions, is launching a new unified, AI-powered Lifecycle Engagement Platform. One that addresses the major challenge for mid-market and ecommerce brands: fragmented customer journeys.
By connecting marketing, sales, and customer service data into a single intelligent ecosystem, the platform turns interactions into measurable business outcomes.
That’s as European stats from ecommerce marketing leaders across highlights a sharp contradiction between optimism and real-life adoption:
- Some 62% marketers say they only use 50-75% of available features, leading to inefficiencies and missed opportunities
- Nearly half of marketers (47%) feel time and capacity constraints leave them barely coping with their workloads
- Only 13% report that AI is helping them manage tasks
SALESmanago is running a Product Showcase webinar on the 5th of November for those who struggling with sales and customer engagement, and want a closer look.
Lifecycle Engagement in the Race For Better Completion Rates
The platform is already delivering tangible results. In financial services, customers who abandon a loan application get automatic reminders via email, SMS, or web push. Agents follow up with calls if needed, significantly improving completion rates. Currently serving 3,600+ customers, it enables brands to engage, convert, and retain customers by unifying every stage and channel of the customer lifecycle.
Equally, in ecommerce, abandoned shopping carts are recovered through AI-driven reminders, and high-value customers receive personalised cross-sell and upsell offers, driving repeat purchases and higher average order value.
Unlike traditional marketing automation tools, the Lifecycle Engagement Platform (quite why it doesn’t have a cheery name is a mystery?) seamlessly connects marketing, conversion, sales, and service.
This empowers brands to turn every touchpoint into revenue and deliver personalised, AI-driven experiences at scale. Built with top-tier security and proactive protections, the platform ensures that customer data is safeguarded at every step of the journey.
The SALESmanago Proposition
“With this launch, we’re not just evolving our product, we’re defining and owning a new category,” said Michael McNeal, VP of Product at SALESmanago. “From first touch to long-term loyalty, our Lifecycle Engagement Platform unifies tools marketers, sales, and service teams need into a single AI-driven ecosystem. It’s the comprehensive solution for brands that want to drive maximum value from their customer interactions and provide exceptional customer experiences.”
Check out McNeal’s recent interview on decoding the growth framework for a detail and insights into the product and the problems it addresses.
By tying the strands and smoothing out the knots in fragmented customer journeys, SALESmanago’s platform enables more measurable and profitable engagement across every interaction.
