April 23, 2026
Synthflow AI and 8×8 Join Forces to Bring Voice AI Agents Into Enterprise Contact Centres
Synthflow AI, an enterprise AI agent platform that automates customer conversations across voice, chat and digital channels, has partnered with 8×8 to embed next-generation conversational AI into the 8×8 Contact Center.
The integration connects Synthflow’s AI agents directly into 8×8’s contact centre environment, automating self-service workflows while providing real-time support to human agents handling calls and digital interactions.
The result is a system designed to ensure that fewer calls go unanswered, more leads convert into revenue, CSAT scores improve, and operational costs come down. Notably, businesses can deploy AI answering assistants without needing developer resources, which removes one of the most common barriers to adoption in mid-market and enterprise environments alike.
A Growing Market for Voice AI
The global voice AI market is projected to reach $54 billion by 2033, and enterprise demand for conversational AI that can operate at scale and across languages has intensified considerably over the past twelve months. Vendors across the CX technology landscape have been racing to integrate voice-first capabilities into their platforms, with IBM and ElevenLabs recently collaborating to bring advanced voice technology into watsonx Orchestrate and RingCentral launching its AIR Pro platform to automate full voice journeys from end to end.
Synthflow enters this market with a track record that includes more than 65 million voice interactions handled to date. Its platform delivers natural, human-sounding conversations with low latency, advanced interruption handling, memory capabilities and support for over 30 languages, all features designed to reduce resolution times and improve containment rates. Critically, the company says its approach replaces legacy point solutions that have traditionally required long implementation cycles and complex technical setups, a pain point that continues to slow AI adoption across many enterprise contact centres.
Hakob Astabatsyan, CEO of Synthflow, said: “We give 8×8 and Synthflow customers an agile, innovation-focused alternative to legacy systems, making it easier than ever to transform customer interactions with intelligent automation at scale.”
Strengthening 8×8’s AI Capabilities
The partnership adds a layer of AI-native capability to 8×8’s platform that has already been boosted with a series of AI-driven upgrades, including AI summaries, smarter messaging and tap-to-pay functionality. The addition of Synthflow’s voice AI agents solidifies 8×8’s ability to compete in a cloud contact centre market where the integration of autonomous AI agents is fast becoming table stakes rather than a differentiator.
Future roadmap initiatives include plans for 8×8 and its channel partners to resell Synthflow directly, alongside listing the platform in the 8×8 App Store for small and medium businesses.
Victor Belfor, Global Vice President, Business Development and Strategic Partnerships at 8×8, said: “As consumers become increasingly comfortable engaging with AI agents, it’s vital that our customers recognise this channel as a priority for seamless, effective customer engagement. By partnering with Synthflow, we’re providing joint customers with the modern capabilities they need to help improve their satisfaction scores and quickly implement advanced voice automation.”
