Telecom Egypt, the nation’s primary telecommunications provider, has partnered with Truecaller, the global frontrunner in caller ID and spam protection, to elevate user experiences through enhanced security and personalisation.
In today’s world, where uncertainty looms over answering unknown calls, businesses are grappling with how to connect with their audience. To combat this, Telecom Egypt is rolling out Truecaller’s Verified Business Caller ID solution, ensuring that customers can immediately identify incoming calls from the company. With the display of official branding elements like Telecom Egypt’s name, logo, and verification badge, customers can trust that the call is legitimate and not another spam attempt.
Telecom Egypt is also taking customer engagement to new heights by introducing Truecaller’s Video Caller ID, a feature that replaces standard call notifications with personalised videos, providing customers with crucial context before they answer. Whether it’s account updates, exclusive offers, or essential service notifications, customers will be informed and engaged like never before.
Ramy Kato, vice president, chief customer officer at Telecom Egypt, said: “Our partnership with Truecaller aligns with our customer-centric approach that puts customers on the top priority. This collaboration will enhance customer experience at ‘WE’ by enabling our customers to instantly identify incoming calls from us, ensuring they recognise genuine and important communications. Additionally, it protects their privacy, minimises unwanted disruptions, and provides a seamless, hassle-free calling experience.”
Over 2,500 businesses worldwide use Truecaller’s Customer Experience solution to verify their identity and improve customer trust. Its communication features help reduce fraud and make interactions between businesses and customers more transparent.