July 24, 2025
Toyota Tops UK Car Customer Service Rankings
Every business wants to do well in customer ratings, but in a public-facing market, a good ranking can boost sales. Toyota is the highest ranked automotive organisation in the UK for customer service and trust.
That’s according to the July UK Customer Satisfaction Index (UKCSI), a twice-yearly independent report published by the Institute of Customer Service, surveying over 15,000 UK adults.
And when your business gets a good ranking, you need to shout about it. The UKCSI survey findings are seen in the new Fanatics UK advertising campaign which highlights the quality of Toyota’s aftercare service.
Toyota on Top for CS
Toyota is among 278 organisations that received a UKCSI rating for strong levels of customer service and is the highest ranked organisation in the auto sector, achieving a score of 83.6 out of 100, representing more than a 2-point increase on its July 2024 score of 80.1.
In terms of the UKCSI overall scorecard measure, Toyota was the highest scoring auto company for emotional connection (85 out of 100), customer ethos (84) and customer experience (83.5). It was also the highest scoring auto company for specific satisfaction measures for ‘helpfulness of staff’.
Trust Leads to Recommendations
Toyota’s mission to deliver business the way the customer wants was endorsed by the company receiving the highest auto company score for ‘ability to interact in the way the customer prefers’, ‘caring about customers’, and ‘designing the experience around its customers’. The survey results bode well for Toyota’s future, as the company scored highest for the customer being ‘likely to recommend’ and ‘likelihood of re-purchasing’.
Rob McKendrick, Director, Customer Services for Toyota GB, commented: “The survey results reflect the tremendous efforts made by our centres across the UK to ‘Go Beyond’ in terms of the products and service we provide. Achieving such strong levels of customer satisfaction and building long-lasting relationships with our customers provide a firm bedrock for business growth in the future; we’re going to build on this and continue to look for new ways to do business the way customers want.”
In a busy day for cars, with McLaren’s F1 team also making CXM page’s,
