The USCXA™️ ’25 Build-up to the Awards and Awards Ceremony took place yesterday, on June 4th. It brought together top customer experience initiatives across the US and marked a day of joy and celebration.
This year’s edition of the USCXA™️ witnessed 54 presentations from 36 companies competing across 11 diverse categories, evaluated by a panel of 56 esteemed judges.
Awards Finals
On May 28th, our finalists had the chance to present their inspiring initiatives to the judging panels. Their efforts truly showed their commitment to customer excellence.
A big thank you to all the judges and finalists for giving your best and setting a high standard among industry leaders.
Build-up to the Awards featuring CXTrendTalks™️
We added an exciting new element to this year’s Build-up to the Awards – the CX Report -Insights from USCXA 25 Nominations, hosted by our respected judge and USCXA champion, Andrew Carothers, CCXP.
Andrew kicked things off by mentioning and thanking the judges and finalists who make this event so special. He then took us through the CX Report, which analyzed this year’s entries and highlighted the creative and forward-thinking solutions our finalists presented. The report also shared important takeaways and helped set the tone for the panel discussion that followed.
Andrew was then joined by three CX professionals as panelists:
- Niki Kouri, Chief Digital Officer, International Businesses, Prudential Financial
- Alexander Genov, Principal, Head of UX Research, Experience Consulting Group (ECG),
- Gabe Smith, CCXP, Content Manager & Associate Director at CXPA
Together, they explored the major trends, challenges, and takeaways from this year’s entries, bringing their expertise to a rich and thought-provoking discussion.
Awards Ceremony
After the Build-up session, Ian Golding CCXP took the stage as host of the Awards Ceremony, stepping into a room filled with energy and anticipation. He warmly thanked our sponsors – Clientship CX and XEBO.ai, as well as the event partners: Walker Information, Customer Experience Professionals Association (CXPA), Customer Experience Magazine (CXM), The Judge Club, MESH Experience, SnappConner PR, Cortico-X, Mid-Atlantic CX Forum and Pontem Technology Partners. Their involvement and support helped make the event a true success.
As the evening progressed, the winners were officially announced, and the USCXA™️ ’25 Overall Winner was revealed: we congratulate SUBARU of America on winning the ultimate accolade in CX!
Find the full list of winners HERE.
It was an amazing day filled with inspiration, recognition, and celebrating excellence in customer experience. Thank you to everyone who joined us this year. We look forward to seeing you again next year!If you want to lock in your spot for the US Customer Experience Awards ‘26 before the relaunch, please register your interest today. We’ll help you have the best journey to your next celebration.